#731B85#731B85

#731B85 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.7% C 0.174 H 320.0°. Best body text is #FFFFFF at 9.44:1 contrast (WCAG AA passes).

Color values

HEX	#731B85
RGB	rgb(115, 27, 133)
HSL	hsl(290, 66%, 31%)
HSV	hsv(290, 80%, 52%)
CMYK	cmyk(13.5%, 79.7%, 0%, 47.8%)
CIE-LAB	lab(29.72, 51.62, -39.85)
CIE-LCH	lch(29.72, 65.22, 322.33°)
OKLab	oklab(41.71% 0.1335 -0.1118)
OKLCH	oklch(41.71% 0.174 320)
XYZ	xyz(11.6953, 6.1228, 22.7515)
Luminance	0.0612 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B85 #2D851B

analogous

#3E1B85 #731B85 #851B62

triadic

#731B85 #85731B #1B8573

tetradic

#731B85 #853E1B #2D851B #1B6285

square

#731B85 #853E1B #2D851B #1B6285

split-complementary

#731B85 #62851B #1B853E

monochromatic

#1B061F #471152 #731B85 #9F25B8 #BF42D9

Accessibility & contrast

On white

9.44

#731B85 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#731B85 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B85

9.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B85	#FFFFFF	#000000	##FFFFFF
##731B85	1.00	9.44	2.22	9.44
#FFFFFF	9.44	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004088

Deuteranopia (green-blind)

#254983

Tritanopia (blue-blind)

#733250

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731b85;
/* rgb */ color: rgb(115, 27, 133);
/* oklch */ color: oklch(41.7% 0.174 320.0);

Tailwind

colors: {
  custom: {
    50: '#9f63a9',
    500: '#731b85',
    950: '#000000',
  },
}

SCSS

$custom: #731b85;
$custom-light: #9f63a9;
$custom-dark: #000000;

JSON

{
  "hex": "#731b85",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 133
  },
  "hsl": {
    "h": 289.811,
    "s": 66.25,
    "l": 31.373
  },
  "oklch": {
    "l": 0.41706,
    "c": 0.17416,
    "h": 320
  },
  "luminance": 0.06122
}

Semantic roles & 50–950 ramp

primary

#731B85

secondary

#57B844

accent

#E93F5C

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731B85

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →