#731B82#731B82

#731B82 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.5% C 0.172 H 321.3°. Best body text is #FFFFFF at 9.51:1 contrast (WCAG AA passes).

Color values

HEX	#731B82
RGB	rgb(115, 27, 130)
HSL	hsl(291, 66%, 31%)
HSV	hsv(291, 79%, 51%)
CMYK	cmyk(11.5%, 79.2%, 0%, 49%)
CIE-LAB	lab(29.52, 51.05, -38.30)
CIE-LCH	lch(29.52, 63.82, 323.12°)
OKLab	oklab(41.5% 0.1338 -0.1073)
OKLCH	oklch(41.5% 0.172 321.3)
XYZ	xyz(11.4910, 6.0410, 21.6755)
Luminance	0.0604 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B82 #2A821B

analogous

#3F1B82 #731B82 #821B5D

triadic

#731B82 #82731B #1B8273

tetradic

#731B82 #823F1B #2A821B #1B5D82

square

#731B82 #823F1B #2A821B #1B5D82

split-complementary

#731B82 #5D821B #1B823F

monochromatic

#19061D #46104F #731B82 #A026B5 #C140D7

Accessibility & contrast

On white

9.51

#731B82 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#731B82 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B82

9.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B82	#FFFFFF	#000000	##FFFFFF
##731B82	1.00	9.51	2.21	9.51
#FFFFFF	9.51	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F85

Deuteranopia (green-blind)

#284980

Tritanopia (blue-blind)

#74304E

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #731b82;
/* rgb */ color: rgb(115, 27, 130);
/* oklch */ color: oklch(41.5% 0.172 321.3);

Tailwind

colors: {
  custom: {
    50: '#9f63a7',
    500: '#731b82',
    950: '#000000',
  },
}

SCSS

$custom: #731b82;
$custom-light: #9f63a7;
$custom-dark: #000000;

JSON

{
  "hex": "#731b82",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 130
  },
  "hsl": {
    "h": 291.262,
    "s": 65.605,
    "l": 30.784
  },
  "oklch": {
    "l": 0.41497,
    "c": 0.17155,
    "h": 321.3
  },
  "luminance": 0.0604
}

Semantic roles & 50–950 ramp

primary

#731B82

secondary

#54B643

accent

#E93F58

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731B82

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →