#731B80#731B80

#731B80 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.4% C 0.170 H 322.1°. Best body text is #FFFFFF at 9.56:1 contrast (WCAG AA passes).

Color values

HEX	#731B80
RGB	rgb(115, 27, 128)
HSL	hsl(292, 65%, 30%)
HSV	hsv(292, 79%, 50%)
CMYK	cmyk(10.2%, 78.9%, 0%, 49.8%)
CIE-LAB	lab(29.38, 50.67, -37.26)
CIE-LCH	lch(29.38, 62.89, 323.67°)
OKLab	oklab(41.36% 0.134 -0.1043)
OKLCH	oklch(41.36% 0.17 322.1)
XYZ	xyz(11.3580, 5.9879, 20.9754)
Luminance	0.0599 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B80 #28801B

analogous

#401B80 #731B80 #801B5A

triadic

#731B80 #80731B #1B8073

tetradic

#731B80 #80401B #28801B #1B5A80

square

#731B80 #80401B #28801B #1B5A80

split-complementary

#731B80 #5A801B #1B8040

monochromatic

#18061B #46104D #731B80 #A026B3 #C33FD6

Accessibility & contrast

On white

9.56

#731B80 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#731B80 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B80

9.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B80	#FFFFFF	#000000	##FFFFFF
##731B80	1.00	9.56	2.20	9.56
#FFFFFF	9.56	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F83

Deuteranopia (green-blind)

#2A487E

Tritanopia (blue-blind)

#742F4D

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731b80;
/* rgb */ color: rgb(115, 27, 128);
/* oklch */ color: oklch(41.4% 0.170 322.1);

Tailwind

colors: {
  custom: {
    50: '#9f62a5',
    500: '#731b80',
    950: '#000000',
  },
}

SCSS

$custom: #731b80;
$custom-light: #9f62a5;
$custom-dark: #000000;

JSON

{
  "hex": "#731b80",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 128
  },
  "hsl": {
    "h": 292.277,
    "s": 65.161,
    "l": 30.392
  },
  "oklch": {
    "l": 0.41359,
    "c": 0.16982,
    "h": 322.1
  },
  "luminance": 0.05987
}

Semantic roles & 50–950 ramp

primary

#731B80

secondary

#52B443

accent

#E84055

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731B80

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →