#731B7E#731B7E

#731B7E is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.2% C 0.168 H 323.0°. Best body text is #FFFFFF at 9.60:1 contrast (WCAG AA passes).

Color values

HEX	#731B7E
RGB	rgb(115, 27, 126)
HSL	hsl(293, 65%, 30%)
HSV	hsv(293, 79%, 49%)
CMYK	cmyk(8.7%, 78.6%, 0%, 50.6%)
CIE-LAB	lab(29.25, 50.29, -36.22)
CIE-LCH	lch(29.25, 61.97, 324.24°)
OKLab	oklab(41.22% 0.1342 -0.1012)
OKLCH	oklch(41.22% 0.168 323)
XYZ	xyz(11.2277, 5.9357, 20.2889)
Luminance	0.0593 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B7E #267E1B

analogous

#411B7E #731B7E #7E1B58

triadic

#731B7E #7E731B #1B7E73

tetradic

#731B7E #7E411B #267E1B #1B587E

square

#731B7E #7E411B #267E1B #1B587E

split-complementary

#731B7E #587E1B #1B7E41

monochromatic

#170519 #45104C #731B7E #A126B0 #C53ED6

Accessibility & contrast

On white

9.60

#731B7E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#731B7E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B7E

9.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B7E	#FFFFFF	#000000	##FFFFFF
##731B7E	1.00	9.60	2.19	9.60
#FFFFFF	9.60	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F81

Deuteranopia (green-blind)

#2C487C

Tritanopia (blue-blind)

#752E4C

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731b7e;
/* rgb */ color: rgb(115, 27, 126);
/* oklch */ color: oklch(41.2% 0.168 323.0);

Tailwind

colors: {
  custom: {
    50: '#9f62a4',
    500: '#731b7e',
    950: '#000000',
  },
}

SCSS

$custom: #731b7e;
$custom-light: #9f62a4;
$custom-dark: #000000;

JSON

{
  "hex": "#731b7e",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 126
  },
  "hsl": {
    "h": 293.333,
    "s": 64.706,
    "l": 30
  },
  "oklch": {
    "l": 0.41223,
    "c": 0.1681,
    "h": 323
  },
  "luminance": 0.05935
}

Semantic roles & 50–950 ramp

primary

#731B7E

secondary

#4FB243

accent

#E84053

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731B7E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →