#731B7D#731B7D

#731B7D is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.2% C 0.167 H 323.4°. Best body text is #FFFFFF at 9.63:1 contrast (WCAG AA passes).

Color values

HEX	#731B7D
RGB	rgb(115, 27, 125)
HSL	hsl(294, 64%, 30%)
HSV	hsv(294, 78%, 49%)
CMYK	cmyk(8%, 78.4%, 0%, 51%)
CIE-LAB	lab(29.18, 50.10, -35.69)
CIE-LCH	lch(29.18, 61.52, 324.53°)
OKLab	oklab(41.16% 0.1343 -0.0997)
OKLCH	oklch(41.16% 0.167 323.4)
XYZ	xyz(11.1635, 5.9101, 19.9508)
Luminance	0.0591 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B7D #257D1B

analogous

#421B7D #731B7D #7D1B56

triadic

#731B7D #7D731B #1B7D73

tetradic

#731B7D #7D421B #257D1B #1B567D

square

#731B7D #7D421B #257D1B #1B567D

split-complementary

#731B7D #567D1B #1B7D42

monochromatic

#170519 #45104B #731B7D #A126AF #C63DD5

Accessibility & contrast

On white

9.63

#731B7D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#731B7D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B7D

9.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B7D	#FFFFFF	#000000	##FFFFFF
##731B7D	1.00	9.63	2.18	9.63
#FFFFFF	9.63	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E80

Deuteranopia (green-blind)

#2C487B

Tritanopia (blue-blind)

#752E4B

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731b7d;
/* rgb */ color: rgb(115, 27, 125);
/* oklch */ color: oklch(41.2% 0.167 323.4);

Tailwind

colors: {
  custom: {
    50: '#9f62a3',
    500: '#731b7d',
    950: '#000000',
  },
}

SCSS

$custom: #731b7d;
$custom-light: #9f62a3;
$custom-dark: #000000;

JSON

{
  "hex": "#731b7d",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 125
  },
  "hsl": {
    "h": 293.878,
    "s": 64.474,
    "l": 29.804
  },
  "oklch": {
    "l": 0.41156,
    "c": 0.16724,
    "h": 323.4
  },
  "luminance": 0.05909
}

Semantic roles & 50–950 ramp

primary

#731B7D

secondary

#4EB143

accent

#E74051

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731B7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →