#731B7A#731B7A

#731B7A is a dark, vivid purple. Relative luminance 0.058; OKLCH L 41.0% C 0.165 H 324.8°. Best body text is #FFFFFF at 9.69:1 contrast (WCAG AA passes).

Color values

HEX	#731B7A
RGB	rgb(115, 27, 122)
HSL	hsl(296, 64%, 29%)
HSV	hsv(296, 78%, 48%)
CMYK	cmyk(5.7%, 77.9%, 0%, 52.2%)
CIE-LAB	lab(28.99, 49.55, -34.11)
CIE-LCH	lch(28.99, 60.15, 325.46°)
OKLab	oklab(40.96% 0.1345 -0.095)
OKLCH	oklch(40.96% 0.165 324.8)
XYZ	xyz(10.9747, 5.8346, 18.9567)
Luminance	0.0583 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B7A #227A1B

analogous

#441B7A #731B7A #7A1B52

triadic

#731B7A #7A731B #1B7A73

tetradic

#731B7A #7A441B #227A1B #1B527A

square

#731B7A #7A441B #227A1B #1B527A

split-complementary

#731B7A #527A1B #1B7A44

monochromatic

#180619 #441048 #731B7A #A226AC #C93CD4

Accessibility & contrast

On white

9.69

#731B7A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#731B7A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B7A

9.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B7A	#FFFFFF	#000000	##FFFFFF
##731B7A	1.00	9.69	2.17	9.69
#FFFFFF	9.69	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E7D

Deuteranopia (green-blind)

#2F4878

Tritanopia (blue-blind)

#762C49

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731b7a;
/* rgb */ color: rgb(115, 27, 122);
/* oklch */ color: oklch(41.0% 0.165 324.8);

Tailwind

colors: {
  custom: {
    50: '#9f62a1',
    500: '#731b7a',
    950: '#000000',
  },
}

SCSS

$custom: #731b7a;
$custom-light: #9f62a1;
$custom-dark: #000000;

JSON

{
  "hex": "#731b7a",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 122
  },
  "hsl": {
    "h": 295.579,
    "s": 63.758,
    "l": 29.216
  },
  "oklch": {
    "l": 0.40956,
    "c": 0.16469,
    "h": 324.8
  },
  "luminance": 0.05834
}

Semantic roles & 50–950 ramp

primary

#731B7A

secondary

#4BAE43

accent

#E7414D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #731B7A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →