#731B79#731B79

#731B79 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.164 H 325.2°. Best body text is #FFFFFF at 9.71:1 contrast (WCAG AA passes).

Color values

HEX	#731B79
RGB	rgb(115, 27, 121)
HSL	hsl(296, 64%, 29%)
HSV	hsv(296, 78%, 47%)
CMYK	cmyk(5%, 77.7%, 0%, 52.5%)
CIE-LAB	lab(28.93, 49.36, -33.57)
CIE-LCH	lch(28.93, 59.70, 325.78°)
OKLab	oklab(40.89% 0.1346 -0.0935)
OKLCH	oklch(40.89% 0.164 325.2)
XYZ	xyz(10.9131, 5.8099, 18.6321)
Luminance	0.0581 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B79 #21791B

analogous

#441B79 #731B79 #791B50

triadic

#731B79 #79731B #1B7973

tetradic

#731B79 #79441B #21791B #1B5079

square

#731B79 #79441B #21791B #1B5079

split-complementary

#731B79 #50791B #1B7944

monochromatic

#180619 #431047 #731B79 #A326AB #CA3BD3

Accessibility & contrast

On white

9.71

#731B79 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#731B79 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B79

9.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B79	#FFFFFF	#000000	##FFFFFF
##731B79	1.00	9.71	2.16	9.71
#FFFFFF	9.71	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7C

Deuteranopia (green-blind)

#2F4877

Tritanopia (blue-blind)

#762C49

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731b79;
/* rgb */ color: rgb(115, 27, 121);
/* oklch */ color: oklch(40.9% 0.164 325.2);

Tailwind

colors: {
  custom: {
    50: '#9f62a0',
    500: '#731b79',
    950: '#000000',
  },
}

SCSS

$custom: #731b79;
$custom-light: #9f62a0;
$custom-dark: #000000;

JSON

{
  "hex": "#731b79",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 121
  },
  "hsl": {
    "h": 296.17,
    "s": 63.514,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40891,
    "c": 0.16384,
    "h": 325.2
  },
  "luminance": 0.05809
}

Semantic roles & 50–950 ramp

primary

#731B79

secondary

#49AD43

accent

#E7414C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #731B79

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →