#731B78#731B78

#731B78 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.8% C 0.163 H 325.7°. Best body text is #FFFFFF at 9.74:1 contrast (WCAG AA passes).

Color values

HEX	#731B78
RGB	rgb(115, 27, 120)
HSL	hsl(297, 63%, 29%)
HSV	hsv(297, 78%, 47%)
CMYK	cmyk(4.2%, 77.5%, 0%, 52.9%)
CIE-LAB	lab(28.86, 49.18, -33.04)
CIE-LCH	lch(28.86, 59.25, 326.11°)
OKLab	oklab(40.83% 0.1346 -0.0919)
OKLCH	oklch(40.83% 0.163 325.7)
XYZ	xyz(10.8521, 5.7855, 18.3108)
Luminance	0.0578 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B78 #20781B

analogous

#451B78 #731B78 #781B4F

triadic

#731B78 #78731B #1B7873

tetradic

#731B78 #78451B #20781B #1B4F78

square

#731B78 #78451B #20781B #1B4F78

split-complementary

#731B78 #4F781B #1B7845

monochromatic

#180619 #431046 #731B78 #A326AA #CB3BD3

Accessibility & contrast

On white

9.74

#731B78 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#731B78 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B78

9.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B78	#FFFFFF	#000000	##FFFFFF
##731B78	1.00	9.74	2.16	9.74
#FFFFFF	9.74	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7B

Deuteranopia (green-blind)

#304876

Tritanopia (blue-blind)

#762B48

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731b78;
/* rgb */ color: rgb(115, 27, 120);
/* oklch */ color: oklch(40.8% 0.163 325.7);

Tailwind

colors: {
  custom: {
    50: '#9f629f',
    500: '#731b78',
    950: '#000000',
  },
}

SCSS

$custom: #731b78;
$custom-light: #9f629f;
$custom-dark: #000000;

JSON

{
  "hex": "#731b78",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 120
  },
  "hsl": {
    "h": 296.774,
    "s": 63.265,
    "l": 28.824
  },
  "oklch": {
    "l": 0.40826,
    "c": 0.163,
    "h": 325.7
  },
  "luminance": 0.05785
}

Semantic roles & 50–950 ramp

primary

#731B78

secondary

#48AC43

accent

#E6414A

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731B78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →