#731B76#731B76

#731B76 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.161 H 326.6°. Best body text is #FFFFFF at 9.78:1 contrast (WCAG AA passes).

Color values

HEX	#731B76
RGB	rgb(115, 27, 118)
HSL	hsl(298, 63%, 28%)
HSV	hsv(298, 77%, 46%)
CMYK	cmyk(2.5%, 77.1%, 0%, 53.7%)
CIE-LAB	lab(28.74, 48.82, -31.97)
CIE-LCH	lch(28.74, 58.36, 326.78°)
OKLab	oklab(40.7% 0.1347 -0.0888)
OKLCH	oklch(40.7% 0.161 326.6)
XYZ	xyz(10.7320, 5.7375, 17.6782)
Luminance	0.0574 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B76 #1E761B

analogous

#451B76 #731B76 #761B4B

triadic

#731B76 #76731B #1B7673

tetradic

#731B76 #76451B #1E761B #1B4B76

square

#731B76 #76451B #1E761B #1B4B76

split-complementary

#731B76 #4B761B #1B7645

monochromatic

#180619 #421044 #731B76 #A426A8 #CD3AD2

Accessibility & contrast

On white

9.78

#731B76 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#731B76 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B76

9.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B76	#FFFFFF	#000000	##FFFFFF
##731B76	1.00	9.78	2.15	9.78
#FFFFFF	9.78	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#023D78

Deuteranopia (green-blind)

#314874

Tritanopia (blue-blind)

#762A47

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731b76;
/* rgb */ color: rgb(115, 27, 118);
/* oklch */ color: oklch(40.7% 0.161 326.6);

Tailwind

colors: {
  custom: {
    50: '#9f629e',
    500: '#731b76',
    950: '#000000',
  },
}

SCSS

$custom: #731b76;
$custom-light: #9f629e;
$custom-dark: #000000;

JSON

{
  "hex": "#731b76",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 118
  },
  "hsl": {
    "h": 298.022,
    "s": 62.759,
    "l": 28.431
  },
  "oklch": {
    "l": 0.40697,
    "c": 0.16133,
    "h": 326.6
  },
  "luminance": 0.05737
}

Semantic roles & 50–950 ramp

primary

#731B76

secondary

#46AA42

accent

#E64247

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731B76

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →