#731B72#731B72

#731B72 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.158 H 328.5°. Best body text is #FFFFFF at 9.86:1 contrast (WCAG AA passes).

Color values

HEX	#731B72
RGB	rgb(115, 27, 114)
HSL	hsl(301, 62%, 28%)
HSV	hsv(301, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 0.9%, 54.9%)
CIE-LAB	lab(28.50, 48.11, -29.81)
CIE-LCH	lch(28.50, 56.60, 328.22°)
OKLab	oklab(40.45% 0.1347 -0.0825)
OKLCH	oklch(40.45% 0.158 328.5)
XYZ	xyz(10.4993, 5.6444, 16.4528)
Luminance	0.0564 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B72 #1B731C

analogous

#481B73 #731B72 #731B46

triadic

#731B72 #72731B #1B7273

tetradic

#731B72 #73481B #1B731C #1B4673

square

#731B72 #73481B #1B731C #1B4673

split-complementary

#731B72 #46731B #1B7348

monochromatic

#190619 #410F41 #731B72 #A527A3 #D038CF

Accessibility & contrast

On white

9.86

#731B72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#731B72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B72

9.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B72	#FFFFFF	#000000	##FFFFFF
##731B72	1.00	9.86	2.13	9.86
#FFFFFF	9.86	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A3C74

Deuteranopia (green-blind)

#344770

Tritanopia (blue-blind)

#772845

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731b72;
/* rgb */ color: rgb(115, 27, 114);
/* oklch */ color: oklch(40.4% 0.158 328.5);

Tailwind

colors: {
  custom: {
    50: '#9e629b',
    500: '#731b72',
    950: '#000000',
  },
}

SCSS

$custom: #731b72;
$custom-light: #9e629b;
$custom-dark: #000000;

JSON

{
  "hex": "#731b72",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 114
  },
  "hsl": {
    "h": 300.682,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.40445,
    "c": 0.15801,
    "h": 328.5
  },
  "luminance": 0.05644
}

Semantic roles & 50–950 ramp

primary

#731B72

secondary

#42A843

accent

#E54543

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731B72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →