#731B71#731B71

#731B71 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.157 H 329.0°. Best body text is #FFFFFF at 9.89:1 contrast (WCAG AA passes).

Color values

HEX	#731B71
RGB	rgb(115, 27, 113)
HSL	hsl(301, 62%, 28%)
HSV	hsv(301, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 1.7%, 54.9%)
CIE-LAB	lab(28.44, 47.94, -29.26)
CIE-LCH	lch(28.44, 56.16, 328.60°)
OKLab	oklab(40.38% 0.1347 -0.0809)
OKLCH	oklch(40.38% 0.157 329)
XYZ	xyz(10.4427, 5.6217, 16.1547)
Luminance	0.0562 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B71 #1B731D

analogous

#491B73 #731B71 #731B45

triadic

#731B71 #71731B #1B7173

tetradic

#731B71 #73491B #1B731D #1B4573

square

#731B71 #73491B #1B731D #1B4573

split-complementary

#731B71 #45731B #1B7349

monochromatic

#190618 #410F40 #731B71 #A527A2 #D038CD

Accessibility & contrast

On white

9.89

#731B71 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731B71 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B71

9.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B71	#FFFFFF	#000000	##FFFFFF
##731B71	1.00	9.89	2.12	9.89
#FFFFFF	9.89	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C3C73

Deuteranopia (green-blind)

#34476F

Tritanopia (blue-blind)

#772844

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731b71;
/* rgb */ color: rgb(115, 27, 113);
/* oklch */ color: oklch(40.4% 0.157 329.0);

Tailwind

colors: {
  custom: {
    50: '#9e629a',
    500: '#731b71',
    950: '#000000',
  },
}

SCSS

$custom: #731b71;
$custom-light: #9e629a;
$custom-dark: #000000;

JSON

{
  "hex": "#731b71",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 113
  },
  "hsl": {
    "h": 301.364,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.40383,
    "c": 0.15719,
    "h": 329
  },
  "luminance": 0.05621
}

Semantic roles & 50–950 ramp

primary

#731B71

secondary

#42A844

accent

#E54643

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731B71

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →