#731B6E#731B6E

#731B6E is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.2% C 0.155 H 330.5°. Best body text is #FFFFFF at 9.95:1 contrast (WCAG AA passes).

Color values

HEX	#731B6E
RGB	rgb(115, 27, 110)
HSL	hsl(303, 62%, 28%)
HSV	hsv(303, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 4.3%, 54.9%)
CIE-LAB	lab(28.26, 47.42, -27.62)
CIE-LCH	lch(28.26, 54.87, 329.78°)
OKLab	oklab(40.2% 0.1347 -0.0762)
OKLCH	oklch(40.2% 0.155 330.5)
XYZ	xyz(10.2766, 5.5553, 15.2799)
Luminance	0.0555 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B6E #1B7320

analogous

#4C1B73 #731B6E #731B42

triadic

#731B6E #6E731B #1B6E73

tetradic

#731B6E #734C1B #1B7320 #1B4273

square

#731B6E #734C1B #1B7320 #1B4273

split-complementary

#731B6E #42731B #1B734C

monochromatic

#190618 #410F3F #731B6E #A5279D #D038C8

Accessibility & contrast

On white

9.95

#731B6E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#731B6E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B6E

9.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B6E	#FFFFFF	#000000	##FFFFFF
##731B6E	1.00	9.95	2.11	9.95
#FFFFFF	9.95	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#113B70

Deuteranopia (green-blind)

#36476C

Tritanopia (blue-blind)

#782643

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731b6e;
/* rgb */ color: rgb(115, 27, 110);
/* oklch */ color: oklch(40.2% 0.155 330.5);

Tailwind

colors: {
  custom: {
    50: '#9e6298',
    500: '#731b6e',
    950: '#000000',
  },
}

SCSS

$custom: #731b6e;
$custom-light: #9e6298;
$custom-dark: #000000;

JSON

{
  "hex": "#731b6e",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 110
  },
  "hsl": {
    "h": 303.409,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.402,
    "c": 0.15474,
    "h": 330.5
  },
  "luminance": 0.05554
}

Semantic roles & 50–950 ramp

primary

#731B6E

secondary

#42A848

accent

#E54C43

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060D

muted

#7F7A7E

Preview Lab

Preview with #731B6E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →