#731B68#731B68

#731B68 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.8% C 0.150 H 333.7°. Best body text is #FFFFFF at 10.07:1 contrast (WCAG AA passes).

Color values

HEX	#731B68
RGB	rgb(115, 27, 104)
HSL	hsl(308, 62%, 28%)
HSV	hsv(308, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 9.6%, 54.9%)
CIE-LAB	lab(27.92, 46.41, -24.29)
CIE-LCH	lch(27.92, 52.38, 332.38°)
OKLab	oklab(39.85% 0.1344 -0.0666)
OKLCH	oklch(39.85% 0.15 333.7)
XYZ	xyz(9.9609, 5.4290, 13.6173)
Luminance	0.0543 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B68 #1B7326

analogous

#521B73 #731B68 #731B3C

triadic

#731B68 #68731B #1B6873

tetradic

#731B68 #73521B #1B7326 #1B3C73

square

#731B68 #73521B #1B7326 #1B3C73

split-complementary

#731B68 #3C731B #1B7352

monochromatic

#190616 #410F3B #731B68 #A52795 #D038BD

Accessibility & contrast

On white

10.07

#731B68 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#731B68 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B68

10.07:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B68	#FFFFFF	#000000	##FFFFFF
##731B68	1.00	10.07	2.09	10.07
#FFFFFF	10.07	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.07	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#183A6A

Deuteranopia (green-blind)

#394666

Tritanopia (blue-blind)

#79233F

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731b68;
/* rgb */ color: rgb(115, 27, 104);
/* oklch */ color: oklch(39.8% 0.150 333.7);

Tailwind

colors: {
  custom: {
    50: '#9e6193',
    500: '#731b68',
    950: '#000000',
  },
}

SCSS

$custom: #731b68;
$custom-light: #9e6193;
$custom-dark: #000000;

JSON

{
  "hex": "#731b68",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 104
  },
  "hsl": {
    "h": 307.5,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.39848,
    "c": 0.14998,
    "h": 333.7
  },
  "luminance": 0.05428
}

Semantic roles & 50–950 ramp

primary

#731B68

secondary

#42A84F

accent

#E55743

background

#FAF6F9

surface

#F3EBF1

border

#CDC6CB

text

#0F050D

muted

#7F7A7E

Preview Lab

Preview with #731B68

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →