#731B65#731B65

#731B65 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.7% C 0.148 H 335.3°. Best body text is #FFFFFF at 10.13:1 contrast (WCAG AA passes).

Color values

HEX	#731B65
RGB	rgb(115, 27, 101)
HSL	hsl(310, 62%, 28%)
HSV	hsv(310, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 12.2%, 54.9%)
CIE-LAB	lab(27.76, 45.92, -22.60)
CIE-LCH	lch(27.76, 51.18, 333.80°)
OKLab	oklab(39.68% 0.1342 -0.0617)
OKLCH	oklch(39.68% 0.148 335.3)
XYZ	xyz(9.8113, 5.3692, 12.8290)
Luminance	0.0537 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B65 #1B7329

analogous

#551B73 #731B65 #731B39

triadic

#731B65 #65731B #1B6573

tetradic

#731B65 #73551B #1B7329 #1B3973

square

#731B65 #73551B #1B7329 #1B3973

split-complementary

#731B65 #39731B #1B7355

monochromatic

#190616 #410F39 #731B65 #A52791 #D038B8

Accessibility & contrast

On white

10.13

#731B65 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731B65 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B65

10.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B65	#FFFFFF	#000000	##FFFFFF
##731B65	1.00	10.13	2.07	10.13
#FFFFFF	10.13	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1B3967

Deuteranopia (green-blind)

#3A4663

Tritanopia (blue-blind)

#79223E

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731b65;
/* rgb */ color: rgb(115, 27, 101);
/* oklch */ color: oklch(39.7% 0.148 335.3);

Tailwind

colors: {
  custom: {
    50: '#9e6191',
    500: '#731b65',
    950: '#000000',
  },
}

SCSS

$custom: #731b65;
$custom-light: #9e6191;
$custom-dark: #000000;

JSON

{
  "hex": "#731b65",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 101
  },
  "hsl": {
    "h": 309.545,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.39679,
    "c": 0.14766,
    "h": 335.3
  },
  "luminance": 0.05368
}

Semantic roles & 50–950 ramp

primary

#731B65

secondary

#42A852

accent

#E55D43

background

#FAF6F8

surface

#F3EBF0

border

#CDC6CB

text

#0F050C

muted

#7F7A7D

Preview Lab

Preview with #731B65

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →