#731B65#731B65

#731B65 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.7% C 0.148 H 335.3°. Best body text is #FFFFFF at 10.13:1 contrast (WCAG AA passes).

Color values

HEX#731B65
RGBrgb(115, 27, 101)
HSLhsl(310, 62%, 28%)
HSVhsv(310, 77%, 45%)
CMYKcmyk(0%, 76.5%, 12.2%, 54.9%)
CIE-LABlab(27.76, 45.92, -22.60)
CIE-LCHlch(27.76, 51.18, 333.80°)
OKLaboklab(39.68% 0.1342 -0.0617)
OKLCHoklch(39.68% 0.148 335.3)
XYZxyz(9.8113, 5.3692, 12.8290)
Luminance0.0537 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731B65 #1B7329
analogous
#551B73 #731B65 #731B39
triadic
#731B65 #65731B #1B6573
tetradic
#731B65 #73551B #1B7329 #1B3973
square
#731B65 #73551B #1B7329 #1B3973
split-complementary
#731B65 #39731B #1B7355
monochromatic
#190616 #410F39 #731B65 #A52791 #D038B8

Accessibility & contrast

On white

10.13
#731B65 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.07
#731B65 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B65
10.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731B65#FFFFFF#000000##FFFFFF
##731B651.0010.132.0710.13
#FFFFFF10.131.0021.001.00
#0000002.0721.001.0021.00
##FFFFFF10.131.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1B3967
Deuteranopia (green-blind)
#3A4663
Tritanopia (blue-blind)
#79223E
Achromatopsia (no color)
#424242

Design tokens & code

CSS
--color: #731b65;
/* rgb */ color: rgb(115, 27, 101);
/* oklch */ color: oklch(39.7% 0.148 335.3);
Tailwind
colors: {
  custom: {
    50: '#9e6191',
    500: '#731b65',
    950: '#000000',
  },
}
SCSS
$custom: #731b65;
$custom-light: #9e6191;
$custom-dark: #000000;
JSON
{
  "hex": "#731b65",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 101
  },
  "hsl": {
    "h": 309.545,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.39679,
    "c": 0.14766,
    "h": 335.3
  },
  "luminance": 0.05368
}

Semantic roles & 50–950 ramp

primary
#731B65
secondary
#42A852
accent
#E55D43
background
#FAF6F8
surface
#F3EBF0
border
#CDC6CB
text
#0F050C
muted
#7F7A7D

Preview Lab

Preview with #731B65

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731B65 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva