#731B63#731B63

#731B63 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.6% C 0.146 H 336.4°. Best body text is #FFFFFF at 10.16:1 contrast (WCAG AA passes).

Color values

HEX	#731B63
RGB	rgb(115, 27, 99)
HSL	hsl(311, 62%, 28%)
HSV	hsv(311, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 13.9%, 54.9%)
CIE-LAB	lab(27.66, 45.60, -21.46)
CIE-LCH	lch(27.66, 50.40, 334.80°)
OKLab	oklab(39.57% 0.1339 -0.0585)
OKLCH	oklch(39.57% 0.146 336.4)
XYZ	xyz(9.7145, 5.3304, 12.3192)
Luminance	0.0533 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B63 #1B732B

analogous

#571B73 #731B63 #731B37

triadic

#731B63 #63731B #1B6373

tetradic

#731B63 #73571B #1B732B #1B3773

square

#731B63 #73571B #1B732B #1B3773

split-complementary

#731B63 #37731B #1B7357

monochromatic

#190615 #410F38 #731B63 #A5278E #D038B5

Accessibility & contrast

On white

10.16

#731B63 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731B63 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B63

10.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B63	#FFFFFF	#000000	##FFFFFF
##731B63	1.00	10.16	2.07	10.16
#FFFFFF	10.16	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1D3965

Deuteranopia (green-blind)

#3B4661

Tritanopia (blue-blind)

#79213D

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731b63;
/* rgb */ color: rgb(115, 27, 99);
/* oklch */ color: oklch(39.6% 0.146 336.4);

Tailwind

colors: {
  custom: {
    50: '#9e618f',
    500: '#731b63',
    950: '#000000',
  },
}

SCSS

$custom: #731b63;
$custom-light: #9e618f;
$custom-dark: #000000;

JSON

{
  "hex": "#731b63",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 99
  },
  "hsl": {
    "h": 310.909,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.39568,
    "c": 0.14614,
    "h": 336.4
  },
  "luminance": 0.0533
}

Semantic roles & 50–950 ramp

primary

#731B63

secondary

#42A855

accent

#E56043

background

#FAF6F8

surface

#F3EBF0

border

#CDC6CB

text

#0F050C

muted

#7F7A7D

Preview Lab

Preview with #731B63

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →