#731B60#731B60

#731B60 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.4% C 0.144 H 338.1°. Best body text is #FFFFFF at 10.22:1 contrast (WCAG AA passes).

Color values

HEX#731B60
RGBrgb(115, 27, 96)
HSLhsl(313, 62%, 28%)
HSVhsv(313, 77%, 45%)
CMYKcmyk(0%, 76.5%, 16.5%, 54.9%)
CIE-LABlab(27.50, 45.13, -19.75)
CIE-LCHlch(27.50, 49.26, 336.37°)
OKLaboklab(39.41% 0.1336 -0.0536)
OKLCHoklch(39.41% 0.144 338.1)
XYZxyz(9.5737, 5.2741, 11.5779)
Luminance0.0527 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731B60 #1B732E
analogous
#5A1B73 #731B60 #731B34
triadic
#731B60 #60731B #1B6073
tetradic
#731B60 #735A1B #1B732E #1B3473
square
#731B60 #735A1B #1B732E #1B3473
split-complementary
#731B60 #34731B #1B735A
monochromatic
#190615 #410F37 #731B60 #A52789 #D038AF

Accessibility & contrast

On white

10.22
#731B60 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.05
#731B60 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B60
10.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731B60#FFFFFF#000000##FFFFFF
##731B601.0010.222.0510.22
#FFFFFF10.221.0021.001.00
#0000002.0521.001.0021.00
##FFFFFF10.221.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1F3862
Deuteranopia (green-blind)
#3C465E
Tritanopia (blue-blind)
#7A1F3B
Achromatopsia (no color)
#414141

Design tokens & code

CSS
--color: #731b60;
/* rgb */ color: rgb(115, 27, 96);
/* oklch */ color: oklch(39.4% 0.144 338.1);
Tailwind
colors: {
  custom: {
    50: '#9e618d',
    500: '#731b60',
    950: '#000000',
  },
}
SCSS
$custom: #731b60;
$custom-light: #9e618d;
$custom-dark: #000000;
JSON
{
  "hex": "#731b60",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 96
  },
  "hsl": {
    "h": 312.955,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.39407,
    "c": 0.14392,
    "h": 338.1
  },
  "luminance": 0.05273
}

Semantic roles & 50–950 ramp

primary
#731B60
secondary
#42A858
accent
#E56643
background
#FAF6F8
surface
#F3EBF0
border
#CDC6CB
text
#0F050C
muted
#7F7A7D

Preview Lab

Preview with #731B60

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731B60 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva