#731B4E#731B4E
#731B4E is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.5% C 0.132 H 349.6°. Best body text is #FFFFFF at 10.52:1 contrast (WCAG AA passes).
Color values
| HEX | #731B4E |
|---|---|
| RGB | rgb(115, 27, 78) |
| HSL | hsl(325, 62%, 28%) |
| HSV | hsv(325, 77%, 45%) |
| CMYK | cmyk(0%, 76.5%, 32.2%, 54.9%) |
| CIE-LAB | lab(26.68, 42.57, -9.13) |
| CIE-LCH | lch(26.68, 43.53, 347.89°) |
| OKLab | oklab(38.54% 0.13 -0.0239) |
| OKLCH | oklch(38.54% 0.132 349.6) |
| XYZ | xyz(8.8378, 4.9798, 7.7020) |
| Luminance | 0.0498 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Velvet
#750851
ΔE00 2.65
Red Purple
#820747
ΔE00 4.52
Rich Purple
#720058
ΔE00 5.03
Merlot
#730039
ΔE00 5.72
Plum (survey)
#580F41
ΔE00 5.96
Wine (survey)
#80013F
ΔE00 6.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731B4E #1B7340
analogous
#6C1B73 #731B4E #731B22
triadic
#731B4E #4E731B #1B4E73
tetradic
#731B4E #736C1B #1B7340 #1B2273
square
#731B4E #736C1B #1B7340 #1B2273
split-complementary
#731B4E #22731B #1B736C
monochromatic
#190611 #410F2C #731B4E #A52770 #D03890
Accessibility & contrast
On white
10.52
#731B4E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.00
#731B4E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731B4E
10.52:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731B4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731B4E | 1.00 | 10.52 | 2.00 | 10.52 |
| #FFFFFF | 10.52 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.00 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.52 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#29354F
Deuteranopia (green-blind)
#42454C
Tritanopia (blue-blind)
#7C1632
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #731b4e; /* rgb */ color: rgb(115, 27, 78); /* oklch */ color: oklch(38.5% 0.132 349.6);
Tailwind
colors: {
custom: {
50: '#9f607f',
500: '#731b4e',
950: '#000000',
},
}SCSS
$custom: #731b4e; $custom-light: #9f607f; $custom-dark: #000000;
JSON
{
"hex": "#731b4e",
"rgb": {
"r": 115,
"g": 27,
"b": 78
},
"hsl": {
"h": 325.227,
"s": 61.972,
"l": 27.843
},
"oklch": {
"l": 0.38538,
"c": 0.13212,
"h": 349.6
},
"luminance": 0.04979
}Semantic roles & 50–950 ramp
primary
#731B4E
secondary
#42A86D
accent
#E58743
background
#FAF5F7
surface
#F4EAEE
border
#CEC6C9
text
#0F050A
muted
#7F797C