#731B49#731B49

#731B49 is a dark, vivid pink. Relative luminance 0.049; OKLCH L 38.3% C 0.129 H 353.1°. Best body text is #FFFFFF at 10.60:1 contrast (WCAG AA passes).

Color values

HEX	#731B49
RGB	rgb(115, 27, 73)
HSL	hsl(329, 62%, 28%)
HSV	hsv(329, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 36.5%, 54.9%)
CIE-LAB	lab(26.48, 41.94, -6.09)
CIE-LCH	lch(26.48, 42.38, 351.74°)
OKLab	oklab(38.33% 0.1285 -0.0156)
OKLCH	oklch(38.33% 0.129 353.1)
XYZ	xyz(8.6653, 4.9108, 6.7936)
Luminance	0.0491 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B49 #1B7345

analogous

#711B73 #731B49 #731B1D

triadic

#731B49 #49731B #1B4973

tetradic

#731B49 #73711B #1B7345 #1B1D73

square

#731B49 #73711B #1B7345 #1B1D73

split-complementary

#731B49 #1D731B #1B7371

monochromatic

#190610 #410F2A #731B49 #A52768 #D03888

Accessibility & contrast

On white

10.60

#731B49 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.98

#731B49 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B49

10.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B49	#FFFFFF	#000000	##FFFFFF
##731B49	1.00	10.60	1.98	10.60
#FFFFFF	10.60	1.00	21.00	1.00
#000000	1.98	21.00	1.00	21.00
##FFFFFF	10.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B344A

Deuteranopia (green-blind)

#444447

Tritanopia (blue-blind)

#7C132F

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #731b49;
/* rgb */ color: rgb(115, 27, 73);
/* oklch */ color: oklch(38.3% 0.129 353.1);

Tailwind

colors: {
  custom: {
    50: '#9f607b',
    500: '#731b49',
    950: '#000000',
  },
}

SCSS

$custom: #731b49;
$custom-light: #9f607b;
$custom-dark: #000000;

JSON

{
  "hex": "#731b49",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 73
  },
  "hsl": {
    "h": 328.636,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.38328,
    "c": 0.12945,
    "h": 353.1
  },
  "luminance": 0.0491
}

Semantic roles & 50–950 ramp

primary

#731B49

secondary

#42A873

accent

#E59043

background

#FAF5F7

surface

#F4EAEE

border

#CEC6C9

text

#0F0509

muted

#7F797B

Preview Lab

Preview with #731B49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →