#731B41#731B41
#731B41 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.0% C 0.126 H 358.9°. Best body text is #FFFFFF at 10.70:1 contrast (WCAG AA passes).
Color values
| HEX | #731B41 |
|---|---|
| RGB | rgb(115, 27, 65) |
| HSL | hsl(334, 62%, 28%) |
| HSV | hsv(334, 77%, 45%) |
| CMYK | cmyk(0%, 76.5%, 43.5%, 54.9%) |
| CIE-LAB | lab(26.19, 41.01, -1.12) |
| CIE-LCH | lch(26.19, 41.02, 358.43°) |
| OKLab | oklab(38.02% 0.1259 -0.0024) |
| OKLCH | oklch(38.02% 0.126 358.9) |
| XYZ | xyz(8.4169, 4.8114, 5.4855) |
| Luminance | 0.0481 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.99
Wine (survey)
#80013F
ΔE00 3.42
Red Purple
#820747
ΔE00 3.47
Mulberry
#920A4E
ΔE00 6.01
Reddish Purple
#910951
ΔE00 6.04
Velvet
#750851
ΔE00 6.21
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731B41 #1B734D
analogous
#731B6D #731B41 #73211B
triadic
#731B41 #41731B #1B4173
tetradic
#731B41 #6D731B #1B734D #211B73
square
#731B41 #6D731B #1B734D #211B73
split-complementary
#731B41 #1B7321 #1B6D73
monochromatic
#19060E #410F25 #731B41 #A5275D #D0387A
Accessibility & contrast
On white
10.70
#731B41 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.96
#731B41 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731B41
10.70:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731B41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731B41 | 1.00 | 10.70 | 1.96 | 10.70 |
| #FFFFFF | 10.70 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.96 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.70 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E3342
Deuteranopia (green-blind)
#45443F
Tritanopia (blue-blind)
#7D0E2B
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #731b41; /* rgb */ color: rgb(115, 27, 65); /* oklch */ color: oklch(38.0% 0.126 358.9);
Tailwind
colors: {
custom: {
50: '#a06075',
500: '#731b41',
950: '#000000',
},
}SCSS
$custom: #731b41; $custom-light: #a06075; $custom-dark: #000000;
JSON
{
"hex": "#731b41",
"rgb": {
"r": 115,
"g": 27,
"b": 65
},
"hsl": {
"h": 334.091,
"s": 61.972,
"l": 27.843
},
"oklch": {
"l": 0.38022,
"c": 0.12588,
"h": 358.9
},
"luminance": 0.0481
}Semantic roles & 50–950 ramp
primary
#731B41
secondary
#42A87C
accent
#E59F43
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#0F0508
muted
#7F797B