#731B40#731B40

#731B40 is a dark, vivid pink. Relative luminance 0.048; OKLCH L 38.0% C 0.126 H 359.6°. Best body text is #FFFFFF at 10.72:1 contrast (WCAG AA passes).

Color values

HEX	#731B40
RGB	rgb(115, 27, 64)
HSL	hsl(335, 62%, 28%)
HSV	hsv(335, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 44.3%, 54.9%)
CIE-LAB	lab(26.16, 40.90, -0.50)
CIE-LCH	lch(26.16, 40.90, 359.30°)
OKLab	oklab(37.99% 0.1255 -0.0008)
OKLCH	oklch(37.99% 0.126 359.6)
XYZ	xyz(8.3882, 4.7999, 5.3343)
Luminance	0.0480 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B40 #1B734E

analogous

#731B6C #731B40 #73221B

triadic

#731B40 #40731B #1B4073

tetradic

#731B40 #6C731B #1B734E #221B73

square

#731B40 #6C731B #1B734E #221B73

split-complementary

#731B40 #1B7322 #1B6C73

monochromatic

#19060E #410F24 #731B40 #A5275C #D03878

Accessibility & contrast

On white

10.72

#731B40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.96

#731B40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B40

10.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B40	#FFFFFF	#000000	##FFFFFF
##731B40	1.00	10.72	1.96	10.72
#FFFFFF	10.72	1.00	21.00	1.00
#000000	1.96	21.00	1.00	21.00
##FFFFFF	10.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E3341

Deuteranopia (green-blind)

#46443E

Tritanopia (blue-blind)

#7D0E2B

Achromatopsia (no color)

#3E3E3E

Design tokens & code

CSS

--color: #731b40;
/* rgb */ color: rgb(115, 27, 64);
/* oklch */ color: oklch(38.0% 0.126 359.6);

Tailwind

colors: {
  custom: {
    50: '#a06074',
    500: '#731b40',
    950: '#000000',
  },
}

SCSS

$custom: #731b40;
$custom-light: #a06074;
$custom-dark: #000000;

JSON

{
  "hex": "#731b40",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 64
  },
  "hsl": {
    "h": 334.773,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.37986,
    "c": 0.1255,
    "h": 359.6
  },
  "luminance": 0.04799
}

Semantic roles & 50–950 ramp

primary

#731B40

secondary

#42A87D

accent

#E5A143

background

#FAF5F7

surface

#F4EAED

border

#CEC6C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731B40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →