#731B35#731B35

#731B35 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.6% C 0.122 H 7.9°. Best body text is #FFFFFF at 10.84:1 contrast (WCAG AA passes).

Color values

HEX	#731B35
RGB	rgb(115, 27, 53)
HSL	hsl(342, 62%, 28%)
HSV	hsv(342, 77%, 45%)
CMYK	cmyk(0%, 76.5%, 53.9%, 54.9%)
CIE-LAB	lab(25.82, 39.81, 6.49)
CIE-LCH	lch(25.82, 40.33, 9.26°)
OKLab	oklab(37.63% 0.1212 0.0167)
OKLCH	oklch(37.63% 0.122 7.9)
XYZ	xyz(8.1055, 4.6869, 3.8453)
Luminance	0.0469 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731B35 #1B7359

analogous

#731B61 #731B35 #732D1B

triadic

#731B35 #35731B #1B3573

tetradic

#731B35 #61731B #1B7359 #2D1B73

square

#731B35 #61731B #1B7359 #2D1B73

split-complementary

#731B35 #1B732D #1B6173

monochromatic

#19060B #410F1E #731B35 #A5274C #D03865

Accessibility & contrast

On white

10.84

#731B35 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.94

#731B35 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731B35

10.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731B35	#FFFFFF	#000000	##FFFFFF
##731B35	1.00	10.84	1.94	10.84
#FFFFFF	10.84	1.00	21.00	1.00
#000000	1.94	21.00	1.00	21.00
##FFFFFF	10.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#313236

Deuteranopia (green-blind)

#484433

Tritanopia (blue-blind)

#7E0726

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #731b35;
/* rgb */ color: rgb(115, 27, 53);
/* oklch */ color: oklch(37.6% 0.122 7.9);

Tailwind

colors: {
  custom: {
    50: '#a0606c',
    500: '#731b35',
    950: '#000000',
  },
}

SCSS

$custom: #731b35;
$custom-light: #a0606c;
$custom-dark: #000000;

JSON

{
  "hex": "#731b35",
  "rgb": {
    "r": 115,
    "g": 27,
    "b": 53
  },
  "hsl": {
    "h": 342.273,
    "s": 61.972,
    "l": 27.843
  },
  "oklch": {
    "l": 0.37631,
    "c": 0.12236,
    "h": 7.9
  },
  "luminance": 0.04686
}

Semantic roles & 50–950 ramp

primary

#731B35

secondary

#42A88A

accent

#E5B543

background

#FAF5F6

surface

#F4EAEB

border

#CEC6C6

text

#100506

muted

#7F797A

Preview Lab

Preview with #731B35

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →