#731B33#731B33
#731B33 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.6% C 0.122 H 9.4°. Best body text is #FFFFFF at 10.86:1 contrast (WCAG AA passes).
Color values
| HEX | #731B33 |
|---|---|
| RGB | rgb(115, 27, 51) |
| HSL | hsl(344, 62%, 28%) |
| HSV | hsv(344, 77%, 45%) |
| CMYK | cmyk(0%, 76.5%, 55.7%, 54.9%) |
| CIE-LAB | lab(25.77, 39.63, 7.78) |
| CIE-LCH | lch(25.77, 40.39, 11.10°) |
| OKLab | oklab(37.57% 0.1204 0.0198) |
| OKLCH | oklch(37.57% 0.122 9.4) |
| XYZ | xyz(8.0604, 4.6688, 3.6081) |
| Luminance | 0.0467 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.32
Maroon (survey)
#650021
ΔE00 4.87
Wine
#722F37
ΔE00 4.90
Burgundy (survey)
#610023
ΔE00 5.08
Red Wine
#8C0034
ΔE00 5.17
Merlot
#730039
ΔE00 5.31
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731B33 #1B735B
analogous
#731B5F #731B33 #732F1B
triadic
#731B33 #33731B #1B3373
tetradic
#731B33 #5F731B #1B735B #2F1B73
square
#731B33 #5F731B #1B735B #2F1B73
split-complementary
#731B33 #1B732F #1B5F73
monochromatic
#19060B #410F1D #731B33 #A52749 #D03862
Accessibility & contrast
On white
10.86
#731B33 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.93
#731B33 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731B33
10.86:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731B33 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731B33 | 1.00 | 10.86 | 1.93 | 10.86 |
| #FFFFFF | 10.86 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.93 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.86 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#313233
Deuteranopia (green-blind)
#484331
Tritanopia (blue-blind)
#7E0525
Achromatopsia (no color)
#3D3D3D
Design tokens & code
CSS
--color: #731b33; /* rgb */ color: rgb(115, 27, 51); /* oklch */ color: oklch(37.6% 0.122 9.4);
Tailwind
colors: {
custom: {
50: '#a05f6a',
500: '#731b33',
950: '#000000',
},
}SCSS
$custom: #731b33; $custom-light: #a05f6a; $custom-dark: #000000;
JSON
{
"hex": "#731b33",
"rgb": {
"r": 115,
"g": 27,
"b": 51
},
"hsl": {
"h": 343.636,
"s": 61.972,
"l": 27.843
},
"oklch": {
"l": 0.37574,
"c": 0.122,
"h": 9.4
},
"luminance": 0.04668
}Semantic roles & 50–950 ramp
primary
#731B33
secondary
#42A88C
accent
#E5B943
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#100506
muted
#7F797A