#731AC7#731AC7

#731AC7 is a mid, highly saturated violet. Relative luminance 0.085; OKLCH L 47.1% C 0.234 H 299.7°. Best body text is #FFFFFF at 7.77:1 contrast (WCAG AA passes).

Color values

HEX	#731AC7
RGB	rgb(115, 26, 199)
HSL	hsl(271, 77%, 44%)
HSV	hsv(271, 87%, 78%)
CMYK	cmyk(42.2%, 86.9%, 0%, 22%)
CIE-LAB	lab(35.02, 65.87, -71.06)
CIE-LCH	lch(35.02, 96.89, 312.83°)
OKLab	oklab(47.06% 0.116 -0.2034)
OKLCH	oklch(47.06% 0.234 299.7)
XYZ	xyz(17.7458, 8.5069, 54.7288)
Luminance	0.0851 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731AC7 #6EC71A

analogous

#1C1AC7 #731AC7 #C71AC5

triadic

#731AC7 #C7731A #1AC773

tetradic

#731AC7 #C71C1A #6EC71A #1AC5C7

square

#731AC7 #C71C1A #6EC71A #1AC5C7

split-complementary

#731AC7 #C5C71A #1AC71C

monochromatic

#340C5B #541391 #731AC7 #9239E5 #B06FEC

Accessibility & contrast

On white

7.77

#731AC7 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#731AC7 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731AC7

7.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731AC7	#FFFFFF	#000000	##FFFFFF
##731AC7	1.00	7.77	2.70	7.77
#FFFFFF	7.77	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052CB

Deuteranopia (green-blind)

#0051C4

Tritanopia (blue-blind)

#5E5076

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #731ac7;
/* rgb */ color: rgb(115, 26, 199);
/* oklch */ color: oklch(47.1% 0.234 299.7);

Tailwind

colors: {
  custom: {
    50: '#a466d9',
    500: '#731ac7',
    950: '#000000',
  },
}

SCSS

$custom: #731ac7;
$custom-light: #a466d9;
$custom-dark: #000000;

JSON

{
  "hex": "#731ac7",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 199
  },
  "hsl": {
    "h": 270.867,
    "s": 76.889,
    "l": 44.118
  },
  "oklch": {
    "l": 0.47057,
    "c": 0.23422,
    "h": 299.7
  },
  "luminance": 0.08507
}

Semantic roles & 50–950 ramp

primary

#731AC7

secondary

#9DD26A

accent

#F33491

background

#FAF6FD

surface

#F4EBFB

border

#CEC6D4

text

#100715

muted

#7F7A83

Preview Lab

Preview with #731AC7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →