#731AB3#731AB3

#731AB3 is a mid, highly saturated violet. Relative luminance 0.076; OKLCH L 45.3% C 0.216 H 304.8°. Best body text is #FFFFFF at 8.31:1 contrast (WCAG AA passes).

Color values

HEX	#731AB3
RGB	rgb(115, 26, 179)
HSL	hsl(275, 75%, 40%)
HSV	hsv(275, 85%, 70%)
CMYK	cmyk(35.8%, 85.5%, 0%, 29.8%)
CIE-LAB	lab(33.22, 61.46, -62.21)
CIE-LCH	lch(33.22, 87.45, 314.65°)
OKLab	oklab(45.27% 0.1231 -0.1775)
OKLCH	oklch(45.27% 0.216 304.8)
XYZ	xyz(15.5744, 7.6384, 43.2929)
Luminance	0.0764 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731AB3 #5AB31A

analogous

#271AB3 #731AB3 #B31AA6

triadic

#731AB3 #B3731A #1AB373

tetradic

#731AB3 #B3271A #5AB31A #1AA6B3

square

#731AB3 #B3271A #5AB31A #1AA6B3

split-complementary

#731AB3 #A6B31A #1AB327

monochromatic

#2E0A48 #51127E #731AB3 #942AE0 #AF60E8

Accessibility & contrast

On white

8.31

#731AB3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.53

#731AB3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731AB3

8.31:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731AB3	#FFFFFF	#000000	##FFFFFF
##731AB3	1.00	8.31	2.53	8.31
#FFFFFF	8.31	1.00	21.00	1.00
#000000	2.53	21.00	1.00	21.00
##FFFFFF	8.31	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004CB7

Deuteranopia (green-blind)

#004EB0

Tritanopia (blue-blind)

#66476A

Achromatopsia (no color)

#4E4E4E

Design tokens & code

CSS

--color: #731ab3;
/* rgb */ color: rgb(115, 26, 179);
/* oklch */ color: oklch(45.3% 0.216 304.8);

Tailwind

colors: {
  custom: {
    50: '#a265cb',
    500: '#731ab3',
    950: '#000000',
  },
}

SCSS

$custom: #731ab3;
$custom-light: #a265cb;
$custom-dark: #000000;

JSON

{
  "hex": "#731ab3",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 179
  },
  "hsl": {
    "h": 274.902,
    "s": 74.634,
    "l": 40.196
  },
  "oklch": {
    "l": 0.45273,
    "c": 0.21602,
    "h": 304.8
  },
  "luminance": 0.07638
}

Semantic roles & 50–950 ramp

primary

#731AB3

secondary

#8BCC5D

accent

#F13785

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100613

muted

#7F7A82

Preview Lab

Preview with #731AB3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →