#731AA0#731AA0

#731AA0 is a dark, vivid violet. Relative luminance 0.069; OKLCH L 43.7% C 0.199 H 310.4°. Best body text is #FFFFFF at 8.81:1 contrast (WCAG AA passes).

Color values

HEX	#731AA0
RGB	rgb(115, 26, 160)
HSL	hsl(280, 72%, 36%)
HSV	hsv(280, 84%, 63%)
CMYK	cmyk(28.1%, 83.8%, 0%, 37.3%)
CIE-LAB	lab(31.63, 57.39, -53.38)
CIE-LCH	lch(31.63, 78.38, 317.07°)
OKLab	oklab(43.68% 0.1289 -0.1516)
OKLCH	oklch(43.68% 0.199 310.4)
XYZ	xyz(13.7835, 6.9220, 33.8609)
Luminance	0.0692 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731AA0 #47A01A

analogous

#301AA0 #731AA0 #A01A8A

triadic

#731AA0 #A0731A #1AA073

tetradic

#731AA0 #A0301A #47A01A #1A8AA0

square

#731AA0 #A0301A #47A01A #1A8AA0

split-complementary

#731AA0 #8AA01A #1AA030

monochromatic

#270937 #4D116B #731AA0 #9923D5 #B252E3

Accessibility & contrast

On white

8.81

#731AA0 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.38

#731AA0 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731AA0

8.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731AA0	#FFFFFF	#000000	##FFFFFF
##731AA0	1.00	8.81	2.38	8.81
#FFFFFF	8.81	1.00	21.00	1.00
#000000	2.38	21.00	1.00	21.00
##FFFFFF	8.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A3

Deuteranopia (green-blind)

#004C9D

Tritanopia (blue-blind)

#6D3E5F

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731aa0;
/* rgb */ color: rgb(115, 26, 160);
/* oklch */ color: oklch(43.7% 0.199 310.4);

Tailwind

colors: {
  custom: {
    50: '#a064bd',
    500: '#731aa0',
    950: '#000000',
  },
}

SCSS

$custom: #731aa0;
$custom-light: #a064bd;
$custom-dark: #000000;

JSON

{
  "hex": "#731aa0",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 160
  },
  "hsl": {
    "h": 279.851,
    "s": 72.043,
    "l": 36.471
  },
  "oklch": {
    "l": 0.4368,
    "c": 0.19894,
    "h": 310.4
  },
  "luminance": 0.06922
}

Semantic roles & 50–950 ramp

primary

#731AA0

secondary

#78C550

accent

#EF3976

background

#FAF6FB

surface

#F4EBF7

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731AA0

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →