#731A9F#731A9F

#731A9F is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.6% C 0.198 H 310.7°. Best body text is #FFFFFF at 8.83:1 contrast (WCAG AA passes).

Color values

HEX	#731A9F
RGB	rgb(115, 26, 159)
HSL	hsl(280, 72%, 36%)
HSV	hsv(280, 84%, 62%)
CMYK	cmyk(27.7%, 83.6%, 0%, 37.6%)
CIE-LAB	lab(31.55, 57.18, -52.91)
CIE-LCH	lch(31.55, 77.90, 317.23°)
OKLab	oklab(43.6% 0.1291 -0.1502)
OKLCH	oklch(43.6% 0.198 310.7)
XYZ	xyz(13.6964, 6.8872, 33.4020)
Luminance	0.0689 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A9F #469F1A

analogous

#301A9F #731A9F #9F1A89

triadic

#731A9F #9F731A #1A9F73

tetradic

#731A9F #9F301A #469F1A #1A899F

square

#731A9F #9F301A #469F1A #1A899F

split-complementary

#731A9F #899F1A #1A9F30

monochromatic

#270936 #4D116A #731A9F #9923D4 #B251E3

Accessibility & contrast

On white

8.83

#731A9F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.38

#731A9F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A9F

8.83:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A9F	#FFFFFF	#000000	##FFFFFF
##731A9F	1.00	8.83	2.38	8.83
#FFFFFF	8.83	1.00	21.00	1.00
#000000	2.38	21.00	1.00	21.00
##FFFFFF	8.83	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0047A2

Deuteranopia (green-blind)

#004C9C

Tritanopia (blue-blind)

#6D3D5F

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731a9f;
/* rgb */ color: rgb(115, 26, 159);
/* oklch */ color: oklch(43.6% 0.198 310.7);

Tailwind

colors: {
  custom: {
    50: '#a064bc',
    500: '#731a9f',
    950: '#000000',
  },
}

SCSS

$custom: #731a9f;
$custom-light: #a064bc;
$custom-dark: #000000;

JSON

{
  "hex": "#731a9f",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 159
  },
  "hsl": {
    "h": 280.15,
    "s": 71.892,
    "l": 36.275
  },
  "oklch": {
    "l": 0.43599,
    "c": 0.19805,
    "h": 310.7
  },
  "luminance": 0.06887
}

Semantic roles & 50–950 ramp

primary

#731A9F

secondary

#77C550

accent

#EF3975

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731A9F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →