#731A9E#731A9E

#731A9E is a dark, vivid purple. Relative luminance 0.069; OKLCH L 43.5% C 0.197 H 311.0°. Best body text is #FFFFFF at 8.86:1 contrast (WCAG AA passes).

Color values

HEX	#731A9E
RGB	rgb(115, 26, 158)
HSL	hsl(280, 72%, 36%)
HSV	hsv(280, 84%, 62%)
CMYK	cmyk(27.2%, 83.5%, 0%, 38%)
CIE-LAB	lab(31.47, 56.98, -52.43)
CIE-LCH	lch(31.47, 77.43, 317.38°)
OKLab	oklab(43.52% 0.1294 -0.1488)
OKLCH	oklch(43.52% 0.197 311)
XYZ	xyz(13.6100, 6.8526, 32.9469)
Luminance	0.0685 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A9E #459E1A

analogous

#311A9E #731A9E #9E1A87

triadic

#731A9E #9E731A #1A9E73

tetradic

#731A9E #9E311A #459E1A #1A879E

square

#731A9E #9E311A #459E1A #1A879E

split-complementary

#731A9E #879E1A #1A9E31

monochromatic

#260935 #4D1169 #731A9E #9923D3 #B350E2

Accessibility & contrast

On white

8.86

#731A9E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.37

#731A9E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A9E

8.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A9E	#FFFFFF	#000000	##FFFFFF
##731A9E	1.00	8.86	2.37	8.86
#FFFFFF	8.86	1.00	21.00	1.00
#000000	2.37	21.00	1.00	21.00
##FFFFFF	8.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0046A1

Deuteranopia (green-blind)

#004B9B

Tritanopia (blue-blind)

#6D3D5E

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731a9e;
/* rgb */ color: rgb(115, 26, 158);
/* oklch */ color: oklch(43.5% 0.197 311.0);

Tailwind

colors: {
  custom: {
    50: '#a064bc',
    500: '#731a9e',
    950: '#000000',
  },
}

SCSS

$custom: #731a9e;
$custom-light: #a064bc;
$custom-dark: #000000;

JSON

{
  "hex": "#731a9e",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 158
  },
  "hsl": {
    "h": 280.455,
    "s": 71.739,
    "l": 36.078
  },
  "oklch": {
    "l": 0.43519,
    "c": 0.19715,
    "h": 311
  },
  "luminance": 0.06852
}

Semantic roles & 50–950 ramp

primary

#731A9E

secondary

#75C54F

accent

#EE3974

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731A9E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →