#731A9D#731A9D

#731A9D is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.4% C 0.196 H 311.3°. Best body text is #FFFFFF at 8.88:1 contrast (WCAG AA passes).

Color values

HEX	#731A9D
RGB	rgb(115, 26, 157)
HSL	hsl(281, 72%, 36%)
HSV	hsv(281, 83%, 62%)
CMYK	cmyk(26.8%, 83.4%, 0%, 38.4%)
CIE-LAB	lab(31.39, 56.77, -51.95)
CIE-LCH	lch(31.39, 76.95, 317.54°)
OKLab	oklab(43.44% 0.1296 -0.1473)
OKLCH	oklch(43.44% 0.196 311.3)
XYZ	xyz(13.5243, 6.8183, 32.4954)
Luminance	0.0682 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A9D #449D1A

analogous

#311A9D #731A9D #9D1A85

triadic

#731A9D #9D731A #1A9D73

tetradic

#731A9D #9D311A #449D1A #1A859D

square

#731A9D #9D311A #449D1A #1A859D

split-complementary

#731A9D #859D1A #1A9D31

monochromatic

#260934 #4D1168 #731A9D #9923D2 #B34FE2

Accessibility & contrast

On white

8.88

#731A9D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.36

#731A9D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A9D

8.88:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A9D	#FFFFFF	#000000	##FFFFFF
##731A9D	1.00	8.88	2.36	8.88
#FFFFFF	8.88	1.00	21.00	1.00
#000000	2.36	21.00	1.00	21.00
##FFFFFF	8.88	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0046A0

Deuteranopia (green-blind)

#004B9A

Tritanopia (blue-blind)

#6D3D5D

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #731a9d;
/* rgb */ color: rgb(115, 26, 157);
/* oklch */ color: oklch(43.4% 0.196 311.3);

Tailwind

colors: {
  custom: {
    50: '#a064bb',
    500: '#731a9d',
    950: '#000000',
  },
}

SCSS

$custom: #731a9d;
$custom-light: #a064bb;
$custom-dark: #000000;

JSON

{
  "hex": "#731a9d",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 157
  },
  "hsl": {
    "h": 280.763,
    "s": 71.585,
    "l": 35.882
  },
  "oklch": {
    "l": 0.43439,
    "c": 0.19625,
    "h": 311.3
  },
  "luminance": 0.06818
}

Semantic roles & 50–950 ramp

primary

#731A9D

secondary

#74C44E

accent

#EE3973

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731A9D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →