#731A9B#731A9B

#731A9B is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.3% C 0.194 H 312.0°. Best body text is #FFFFFF at 8.94:1 contrast (WCAG AA passes).

Color values

HEX	#731A9B
RGB	rgb(115, 26, 155)
HSL	hsl(281, 71%, 35%)
HSV	hsv(281, 83%, 61%)
CMYK	cmyk(25.8%, 83.2%, 0%, 39.2%)
CIE-LAB	lab(31.23, 56.35, -50.99)
CIE-LCH	lch(31.23, 75.99, 317.86°)
OKLab	oklab(43.28% 0.1301 -0.1445)
OKLCH	oklch(43.28% 0.194 312)
XYZ	xyz(13.3549, 6.7506, 31.6035)
Luminance	0.0675 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A9B #429B1A

analogous

#321A9B #731A9B #9B1A83

triadic

#731A9B #9B731A #1A9B73

tetradic

#731A9B #9B321A #429B1A #1A839B

square

#731A9B #9B321A #429B1A #1A839B

split-complementary

#731A9B #839B1A #1A9B32

monochromatic

#250832 #4C1167 #731A9B #9A23CF #B44EE1

Accessibility & contrast

On white

8.94

#731A9B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#731A9B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A9B

8.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A9B	#FFFFFF	#000000	##FFFFFF
##731A9B	1.00	8.94	2.35	8.94
#FFFFFF	8.94	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459E

Deuteranopia (green-blind)

#004B98

Tritanopia (blue-blind)

#6E3C5C

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731a9b;
/* rgb */ color: rgb(115, 26, 155);
/* oklch */ color: oklch(43.3% 0.194 312.0);

Tailwind

colors: {
  custom: {
    50: '#a064b9',
    500: '#731a9b',
    950: '#000000',
  },
}

SCSS

$custom: #731a9b;
$custom-light: #a064b9;
$custom-dark: #000000;

JSON

{
  "hex": "#731a9b",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 155
  },
  "hsl": {
    "h": 281.395,
    "s": 71.271,
    "l": 35.49
  },
  "oklch": {
    "l": 0.4328,
    "c": 0.19448,
    "h": 312
  },
  "luminance": 0.0675
}

Semantic roles & 50–950 ramp

primary

#731A9B

secondary

#72C44D

accent

#EE3A72

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0612

muted

#7F7A81

Preview Lab

Preview with #731A9B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →