#731A99#731A99
#731A99 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.1% C 0.193 H 312.7°. Best body text is #FFFFFF at 8.99:1 contrast (WCAG AA passes).
Color values
| HEX | #731A99 |
|---|---|
| RGB | rgb(115, 26, 153) |
| HSL | hsl(282, 71%, 35%) |
| HSV | hsv(282, 83%, 60%) |
| CMYK | cmyk(24.8%, 83%, 0%, 40%) |
| CIE-LAB | lab(31.08, 55.94, -50.02) |
| CIE-LCH | lch(31.08, 75.04, 318.20°) |
| OKLab | oklab(43.12% 0.1306 -0.1417) |
| OKLCH | oklch(43.12% 0.193 312.7) |
| XYZ | xyz(13.1883, 6.6839, 30.7262) |
| Luminance | 0.0668 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.27
Rebeccapurple
#663399
ΔE00 4.72
Darkmagenta
#8B008B
ΔE00 6.00
Purple
#800080
ΔE00 6.05
Darkish Purple
#751973
ΔE00 7.47
Indigo
#4B0082
ΔE00 8.26
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731A99 #40991A
analogous
#331A99 #731A99 #991A80
triadic
#731A99 #99731A #1A9973
tetradic
#731A99 #99331A #40991A #1A8099
square
#731A99 #99331A #40991A #1A8099
split-complementary
#731A99 #80991A #1A9933
monochromatic
#240830 #4C1165 #731A99 #9A23CD #B44DE1
Accessibility & contrast
On white
8.99
#731A99 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.34
#731A99 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731A99
8.99:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731A99 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731A99 | 1.00 | 8.99 | 2.34 | 8.99 |
| #FFFFFF | 8.99 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.34 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.99 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#00459C
Deuteranopia (green-blind)
#004B96
Tritanopia (blue-blind)
#6F3B5B
Achromatopsia (no color)
#494949
Design tokens & code
CSS
--color: #731a99; /* rgb */ color: rgb(115, 26, 153); /* oklch */ color: oklch(43.1% 0.193 312.7);
Tailwind
colors: {
custom: {
50: '#a063b8',
500: '#731a99',
950: '#000000',
},
}SCSS
$custom: #731a99; $custom-light: #a063b8; $custom-dark: #000000;
JSON
{
"hex": "#731a99",
"rgb": {
"r": 115,
"g": 26,
"b": 153
},
"hsl": {
"h": 282.047,
"s": 70.95,
"l": 35.098
},
"oklch": {
"l": 0.43122,
"c": 0.1927,
"h": 312.7
},
"luminance": 0.06684
}Semantic roles & 50–950 ramp
primary
#731A99
secondary
#70C34C
accent
#EE3A70
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#0F0611
muted
#7F7A80