#731A98#731A98

#731A98 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.0% C 0.192 H 313.0°. Best body text is #FFFFFF at 9.01:1 contrast (WCAG AA passes).

Color values

HEX	#731A98
RGB	rgb(115, 26, 152)
HSL	hsl(282, 71%, 35%)
HSV	hsv(282, 83%, 60%)
CMYK	cmyk(24.3%, 82.9%, 0%, 40.4%)
CIE-LAB	lab(31.00, 55.73, -49.53)
CIE-LCH	lch(31.00, 74.56, 318.37°)
OKLab	oklab(43.04% 0.1309 -0.1403)
OKLCH	oklch(43.04% 0.192 313)
XYZ	xyz(13.1061, 6.6510, 30.2931)
Luminance	0.0665 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A98 #3F981A

analogous

#341A98 #731A98 #981A7E

triadic

#731A98 #98731A #1A9873

tetradic

#731A98 #98341A #3F981A #1A7E98

square

#731A98 #98341A #3F981A #1A7E98

split-complementary

#731A98 #7E981A #1A9834

monochromatic

#24082F #4B1164 #731A98 #9B23CC #B54CE0

Accessibility & contrast

On white

9.01

#731A98 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#731A98 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A98

9.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A98	#FFFFFF	#000000	##FFFFFF
##731A98	1.00	9.01	2.33	9.01
#FFFFFF	9.01	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00459B

Deuteranopia (green-blind)

#014B95

Tritanopia (blue-blind)

#6F3A5A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731a98;
/* rgb */ color: rgb(115, 26, 152);
/* oklch */ color: oklch(43.0% 0.192 313.0);

Tailwind

colors: {
  custom: {
    50: '#a063b7',
    500: '#731a98',
    950: '#000000',
  },
}

SCSS

$custom: #731a98;
$custom-light: #a063b7;
$custom-dark: #000000;

JSON

{
  "hex": "#731a98",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 152
  },
  "hsl": {
    "h": 282.381,
    "s": 70.787,
    "l": 34.902
  },
  "oklch": {
    "l": 0.43044,
    "c": 0.19181,
    "h": 313
  },
  "luminance": 0.06651
}

Semantic roles & 50–950 ramp

primary

#731A98

secondary

#6EC24B

accent

#EE3A6F

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731A98

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →