#731A97#731A97

#731A97 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 43.0% C 0.191 H 313.4°. Best body text is #FFFFFF at 9.04:1 contrast (WCAG AA passes).

Color values

HEX	#731A97
RGB	rgb(115, 26, 151)
HSL	hsl(283, 71%, 35%)
HSV	hsv(283, 83%, 59%)
CMYK	cmyk(23.8%, 82.8%, 0%, 40.8%)
CIE-LAB	lab(30.92, 55.53, -49.04)
CIE-LCH	lch(30.92, 74.09, 318.55°)
OKLab	oklab(42.97% 0.1311 -0.1388)
OKLCH	oklch(42.97% 0.191 313.4)
XYZ	xyz(13.0245, 6.6184, 29.8635)
Luminance	0.0662 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A97 #3E971A

analogous

#351A97 #731A97 #971A7D

triadic

#731A97 #97731A #1A9773

tetradic

#731A97 #97351A #3E971A #1A7D97

square

#731A97 #97351A #3E971A #1A7D97

split-complementary

#731A97 #7D971A #1A9735

monochromatic

#23082F #4B1163 #731A97 #9B23CB #B54BE0

Accessibility & contrast

On white

9.04

#731A97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#731A97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A97

9.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A97	#FFFFFF	#000000	##FFFFFF
##731A97	1.00	9.04	2.32	9.04
#FFFFFF	9.04	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#00449A

Deuteranopia (green-blind)

#044B94

Tritanopia (blue-blind)

#6F3A5A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731a97;
/* rgb */ color: rgb(115, 26, 151);
/* oklch */ color: oklch(43.0% 0.191 313.4);

Tailwind

colors: {
  custom: {
    50: '#a063b6',
    500: '#731a97',
    950: '#000000',
  },
}

SCSS

$custom: #731a97;
$custom-light: #a063b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731a97",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 151
  },
  "hsl": {
    "h": 282.72,
    "s": 70.621,
    "l": 34.706
  },
  "oklch": {
    "l": 0.42966,
    "c": 0.19093,
    "h": 313.4
  },
  "luminance": 0.06618
}

Semantic roles & 50–950 ramp

primary

#731A97

secondary

#6DC24B

accent

#ED3A6E

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731A97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →