#731A96#731A96

#731A96 is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.9% C 0.190 H 313.7°. Best body text is #FFFFFF at 9.06:1 contrast (WCAG AA passes).

Color values

HEX	#731A96
RGB	rgb(115, 26, 150)
HSL	hsl(283, 70%, 35%)
HSV	hsv(283, 83%, 59%)
CMYK	cmyk(23.3%, 82.7%, 0%, 41.2%)
CIE-LAB	lab(30.85, 55.32, -48.56)
CIE-LCH	lch(30.85, 73.61, 318.73°)
OKLab	oklab(42.89% 0.1313 -0.1374)
OKLCH	oklch(42.89% 0.19 313.7)
XYZ	xyz(12.9437, 6.5861, 29.4377)
Luminance	0.0659 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A96 #3D961A

analogous

#351A96 #731A96 #961A7B

triadic

#731A96 #96731A #1A9673

tetradic

#731A96 #96351A #3D961A #1A7B96

square

#731A96 #96351A #3D961A #1A7B96

split-complementary

#731A96 #7B961A #1A9635

monochromatic

#23082E #4B1162 #731A96 #9B23CA #B64BE0

Accessibility & contrast

On white

9.06

#731A96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#731A96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A96

9.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A96	#FFFFFF	#000000	##FFFFFF
##731A96	1.00	9.06	2.32	9.06
#FFFFFF	9.06	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004499

Deuteranopia (green-blind)

#084B93

Tritanopia (blue-blind)

#6F3959

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731a96;
/* rgb */ color: rgb(115, 26, 150);
/* oklch */ color: oklch(42.9% 0.190 313.7);

Tailwind

colors: {
  custom: {
    50: '#a063b6',
    500: '#731a96',
    950: '#000000',
  },
}

SCSS

$custom: #731a96;
$custom-light: #a063b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731a96",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 150
  },
  "hsl": {
    "h": 283.065,
    "s": 70.455,
    "l": 34.51
  },
  "oklch": {
    "l": 0.42888,
    "c": 0.19004,
    "h": 313.7
  },
  "luminance": 0.06586
}

Semantic roles & 50–950 ramp

primary

#731A96

secondary

#6CC24A

accent

#ED3B6D

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731A96

Body copy rendered with the generated semantic roles for this colour.

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