#731A94#731A94

#731A94 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.7% C 0.188 H 314.4°. Best body text is #FFFFFF at 9.11:1 contrast (WCAG AA passes).

Color values

HEX	#731A94
RGB	rgb(115, 26, 148)
HSL	hsl(284, 70%, 34%)
HSV	hsv(284, 82%, 58%)
CMYK	cmyk(22.3%, 82.4%, 0%, 42%)
CIE-LAB	lab(30.69, 54.92, -47.57)
CIE-LCH	lch(30.69, 72.66, 319.10°)
OKLab	oklab(42.73% 0.1317 -0.1345)
OKLCH	oklch(42.73% 0.188 314.4)
XYZ	xyz(12.7840, 6.5222, 28.5967)
Luminance	0.0652 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A94 #3B941A

analogous

#361A94 #731A94 #941A78

triadic

#731A94 #94731A #1A9473

tetradic

#731A94 #94361A #3B941A #1A7894

square

#731A94 #94361A #3B941A #1A7894

split-complementary

#731A94 #78941A #1A9436

monochromatic

#22082C #4B1160 #731A94 #9B23C8 #B749DF

Accessibility & contrast

On white

9.11

#731A94 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.30

#731A94 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A94

9.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A94	#FFFFFF	#000000	##FFFFFF
##731A94	1.00	9.11	2.30	9.11
#FFFFFF	9.11	1.00	21.00	1.00
#000000	2.30	21.00	1.00	21.00
##FFFFFF	9.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004497

Deuteranopia (green-blind)

#0E4A92

Tritanopia (blue-blind)

#703858

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731a94;
/* rgb */ color: rgb(115, 26, 148);
/* oklch */ color: oklch(42.7% 0.188 314.4);

Tailwind

colors: {
  custom: {
    50: '#a063b4',
    500: '#731a94',
    950: '#000000',
  },
}

SCSS

$custom: #731a94;
$custom-light: #a063b4;
$custom-dark: #000000;

JSON

{
  "hex": "#731a94",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 148
  },
  "hsl": {
    "h": 283.77,
    "s": 70.115,
    "l": 34.118
  },
  "oklch": {
    "l": 0.42734,
    "c": 0.18827,
    "h": 314.4
  },
  "luminance": 0.06522
}

Semantic roles & 50–950 ramp

primary

#731A94

secondary

#69C149

accent

#ED3B6B

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731A94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →