#731A8E#731A8E

#731A8E is a dark, vivid purple. Relative luminance 0.063; OKLCH L 42.3% C 0.183 H 316.6°. Best body text is #FFFFFF at 9.26:1 contrast (WCAG AA passes).

Color values

HEX	#731A8E
RGB	rgb(115, 26, 142)
HSL	hsl(286, 69%, 33%)
HSV	hsv(286, 82%, 56%)
CMYK	cmyk(19%, 81.7%, 0%, 44.3%)
CIE-LAB	lab(30.25, 53.71, -44.60)
CIE-LCH	lch(30.25, 69.81, 320.30°)
OKLab	oklab(42.28% 0.1329 -0.1258)
OKLCH	oklch(42.28% 0.183 316.6)
XYZ	xyz(12.3214, 6.3371, 26.1601)
Luminance	0.0634 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A8E #358E1A

analogous

#391A8E #731A8E #8E1A6F

triadic

#731A8E #8E731A #1A8E73

tetradic

#731A8E #8E391A #358E1A #1A6F8E

square

#731A8E #8E391A #358E1A #1A6F8E

split-complementary

#731A8E #6F8E1A #1A8E39

monochromatic

#1F0727 #49115A #731A8E #9D23C2 #BA45DD

Accessibility & contrast

On white

9.26

#731A8E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#731A8E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A8E

9.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A8E	#FFFFFF	#000000	##FFFFFF
##731A8E	1.00	9.26	2.27	9.26
#FFFFFF	9.26	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.26	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004291

Deuteranopia (green-blind)

#1A4A8C

Tritanopia (blue-blind)

#713555

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731a8e;
/* rgb */ color: rgb(115, 26, 142);
/* oklch */ color: oklch(42.3% 0.183 316.6);

Tailwind

colors: {
  custom: {
    50: '#9f63b0',
    500: '#731a8e',
    950: '#000000',
  },
}

SCSS

$custom: #731a8e;
$custom-light: #9f63b0;
$custom-dark: #000000;

JSON

{
  "hex": "#731a8e",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 142
  },
  "hsl": {
    "h": 286.034,
    "s": 69.048,
    "l": 32.941
  },
  "oklch": {
    "l": 0.42281,
    "c": 0.18299,
    "h": 316.6
  },
  "luminance": 0.06337
}

Semantic roles & 50–950 ramp

primary

#731A8E

secondary

#62BE45

accent

#EC3C65

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731A8E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →