#731A8D#731A8D

#731A8D is a dark, vivid purple. Relative luminance 0.063; OKLCH L 42.2% C 0.182 H 317.0°. Best body text is #FFFFFF at 9.29:1 contrast (WCAG AA passes).

Color values

HEX	#731A8D
RGB	rgb(115, 26, 141)
HSL	hsl(286, 69%, 33%)
HSV	hsv(286, 82%, 55%)
CMYK	cmyk(18.4%, 81.6%, 0%, 44.7%)
CIE-LAB	lab(30.17, 53.51, -44.10)
CIE-LCH	lch(30.17, 69.34, 320.51°)
OKLab	oklab(42.21% 0.1331 -0.1243)
OKLCH	oklch(42.21% 0.182 317)
XYZ	xyz(12.2466, 6.3072, 25.7665)
Luminance	0.0631 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A8D #348D1A

analogous

#3A1A8D #731A8D #8D1A6D

triadic

#731A8D #8D731A #1A8D73

tetradic

#731A8D #8D3A1A #348D1A #1A6D8D

square

#731A8D #8D3A1A #348D1A #1A6D8D

split-complementary

#731A8D #6D8D1A #1A8D3A

monochromatic

#1F0726 #491059 #731A8D #9D24C1 #BA45DD

Accessibility & contrast

On white

9.29

#731A8D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.26

#731A8D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A8D

9.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A8D	#FFFFFF	#000000	##FFFFFF
##731A8D	1.00	9.29	2.26	9.29
#FFFFFF	9.29	1.00	21.00	1.00
#000000	2.26	21.00	1.00	21.00
##FFFFFF	9.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004290

Deuteranopia (green-blind)

#1B4A8B

Tritanopia (blue-blind)

#723554

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #731a8d;
/* rgb */ color: rgb(115, 26, 141);
/* oklch */ color: oklch(42.2% 0.182 317.0);

Tailwind

colors: {
  custom: {
    50: '#9f63af',
    500: '#731a8d',
    950: '#000000',
  },
}

SCSS

$custom: #731a8d;
$custom-light: #9f63af;
$custom-dark: #000000;

JSON

{
  "hex": "#731a8d",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 141
  },
  "hsl": {
    "h": 286.435,
    "s": 68.862,
    "l": 32.745
  },
  "oklch": {
    "l": 0.42207,
    "c": 0.18211,
    "h": 317
  },
  "luminance": 0.06307
}

Semantic roles & 50–950 ramp

primary

#731A8D

secondary

#60BE45

accent

#EC3C64

background

#FAF6FA

surface

#F4EBF5

border

#CEC6CF

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731A8D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →