#731A82#731A82

#731A82 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.4% C 0.173 H 321.3°. Best body text is #FFFFFF at 9.55:1 contrast (WCAG AA passes).

Color values

HEX	#731A82
RGB	rgb(115, 26, 130)
HSL	hsl(291, 67%, 31%)
HSV	hsv(291, 80%, 51%)
CMYK	cmyk(11.5%, 80%, 0%, 49%)
CIE-LAB	lab(29.40, 51.37, -38.49)
CIE-LCH	lch(29.40, 64.19, 323.16°)
OKLab	oklab(41.42% 0.1347 -0.1078)
OKLCH	oklch(41.42% 0.173 321.3)
XYZ	xyz(11.4684, 5.9960, 21.6680)
Luminance	0.0600 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A82 #29821A

analogous

#3F1A82 #731A82 #821A5D

triadic

#731A82 #82731A #1A8273

tetradic

#731A82 #823F1A #29821A #1A5D82

square

#731A82 #823F1A #29821A #1A5D82

split-complementary

#731A82 #5D821A #1A823F

monochromatic

#19061C #46104F #731A82 #A024B5 #C23ED8

Accessibility & contrast

On white

9.55

#731A82 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#731A82 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A82

9.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A82	#FFFFFF	#000000	##FFFFFF
##731A82	1.00	9.55	2.20	9.55
#FFFFFF	9.55	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F85

Deuteranopia (green-blind)

#284880

Tritanopia (blue-blind)

#74304E

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731a82;
/* rgb */ color: rgb(115, 26, 130);
/* oklch */ color: oklch(41.4% 0.173 321.3);

Tailwind

colors: {
  custom: {
    50: '#9f62a7',
    500: '#731a82',
    950: '#000000',
  },
}

SCSS

$custom: #731a82;
$custom-light: #9f62a7;
$custom-dark: #000000;

JSON

{
  "hex": "#731a82",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 130
  },
  "hsl": {
    "h": 291.346,
    "s": 66.667,
    "l": 30.588
  },
  "oklch": {
    "l": 0.41416,
    "c": 0.17256,
    "h": 321.3
  },
  "luminance": 0.05995
}

Semantic roles & 50–950 ramp

primary

#731A82

secondary

#53B642

accent

#EA3E57

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731A82

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →