#731A7E#731A7E

#731A7E is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.1% C 0.169 H 323.0°. Best body text is #FFFFFF at 9.64:1 contrast (WCAG AA passes).

Color values

HEX	#731A7E
RGB	rgb(115, 26, 126)
HSL	hsl(293, 66%, 30%)
HSV	hsv(293, 79%, 49%)
CMYK	cmyk(8.7%, 79.4%, 0%, 50.6%)
CIE-LAB	lab(29.14, 50.62, -36.40)
CIE-LCH	lch(29.14, 62.35, 324.28°)
OKLab	oklab(41.14% 0.1351 -0.1017)
OKLCH	oklch(41.14% 0.169 323)
XYZ	xyz(11.2052, 5.8907, 20.2814)
Luminance	0.0589 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A7E #257E1A

analogous

#411A7E #731A7E #7E1A57

triadic

#731A7E #7E731A #1A7E73

tetradic

#731A7E #7E411A #257E1A #1A577E

square

#731A7E #7E411A #257E1A #1A577E

split-complementary

#731A7E #577E1A #1A7E41

monochromatic

#170519 #45104B #731A7E #A124B1 #C63CD7

Accessibility & contrast

On white

9.64

#731A7E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#731A7E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A7E

9.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A7E	#FFFFFF	#000000	##FFFFFF
##731A7E	1.00	9.64	2.18	9.64
#FFFFFF	9.64	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E81

Deuteranopia (green-blind)

#2B487C

Tritanopia (blue-blind)

#752E4C

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731a7e;
/* rgb */ color: rgb(115, 26, 126);
/* oklch */ color: oklch(41.1% 0.169 323.0);

Tailwind

colors: {
  custom: {
    50: '#9f62a4',
    500: '#731a7e',
    950: '#000000',
  },
}

SCSS

$custom: #731a7e;
$custom-light: #9f62a4;
$custom-dark: #000000;

JSON

{
  "hex": "#731a7e",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 126
  },
  "hsl": {
    "h": 293.4,
    "s": 65.789,
    "l": 29.804
  },
  "oklch": {
    "l": 0.41142,
    "c": 0.16914,
    "h": 323
  },
  "luminance": 0.0589
}

Semantic roles & 50–950 ramp

primary

#731A7E

secondary

#4EB242

accent

#E93F52

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731A7E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →