#731A7D#731A7D

#731A7D is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.1% C 0.168 H 323.5°. Best body text is #FFFFFF at 9.66:1 contrast (WCAG AA passes).

Color values

HEX	#731A7D
RGB	rgb(115, 26, 125)
HSL	hsl(294, 66%, 30%)
HSV	hsv(294, 79%, 49%)
CMYK	cmyk(8%, 79.2%, 0%, 51%)
CIE-LAB	lab(29.07, 50.43, -35.88)
CIE-LCH	lch(29.07, 61.89, 324.57°)
OKLab	oklab(41.07% 0.1352 -0.1002)
OKLCH	oklch(41.07% 0.168 323.5)
XYZ	xyz(11.1410, 5.8650, 19.9433)
Luminance	0.0586 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A7D #247D1A

analogous

#411A7D #731A7D #7D1A56

triadic

#731A7D #7D731A #1A7D73

tetradic

#731A7D #7D411A #247D1A #1A567D

square

#731A7D #7D411A #247D1A #1A567D

split-complementary

#731A7D #567D1A #1A7D41

monochromatic

#170519 #440F4A #731A7D #A225B0 #C73BD6

Accessibility & contrast

On white

9.66

#731A7D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#731A7D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A7D

9.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A7D	#FFFFFF	#000000	##FFFFFF
##731A7D	1.00	9.66	2.17	9.66
#FFFFFF	9.66	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E80

Deuteranopia (green-blind)

#2C487B

Tritanopia (blue-blind)

#752D4B

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731a7d;
/* rgb */ color: rgb(115, 26, 125);
/* oklch */ color: oklch(41.1% 0.168 323.5);

Tailwind

colors: {
  custom: {
    50: '#9f62a3',
    500: '#731a7d',
    950: '#000000',
  },
}

SCSS

$custom: #731a7d;
$custom-light: #9f62a3;
$custom-dark: #000000;

JSON

{
  "hex": "#731a7d",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 125
  },
  "hsl": {
    "h": 293.939,
    "s": 65.563,
    "l": 29.608
  },
  "oklch": {
    "l": 0.41074,
    "c": 0.16829,
    "h": 323.5
  },
  "luminance": 0.05864
}

Semantic roles & 50–950 ramp

primary

#731A7D

secondary

#4DB142

accent

#E93F50

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731A7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →