#731A7C#731A7C

#731A7C is a dark, vivid purple. Relative luminance 0.058; OKLCH L 41.0% C 0.167 H 323.9°. Best body text is #FFFFFF at 9.69:1 contrast (WCAG AA passes).

Color values

HEX	#731A7C
RGB	rgb(115, 26, 124)
HSL	hsl(294, 65%, 29%)
HSV	hsv(294, 79%, 49%)
CMYK	cmyk(7.3%, 79%, 0%, 51.4%)
CIE-LAB	lab(29.00, 50.25, -35.35)
CIE-LCH	lch(29.00, 61.44, 324.87°)
OKLab	oklab(41.01% 0.1353 -0.0987)
OKLCH	oklch(41.01% 0.167 323.9)
XYZ	xyz(11.0774, 5.8396, 19.6086)
Luminance	0.0584 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A7C #237C1A

analogous

#421A7C #731A7C #7C1A54

triadic

#731A7C #7C731A #1A7C73

tetradic

#731A7C #7C421A #237C1A #1A547C

square

#731A7C #7C421A #237C1A #1A547C

split-complementary

#731A7C #547C1A #1A7C42

monochromatic

#170519 #440F49 #731A7C #A225AF #C83BD6

Accessibility & contrast

On white

9.69

#731A7C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.17

#731A7C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A7C

9.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A7C	#FFFFFF	#000000	##FFFFFF
##731A7C	1.00	9.69	2.17	9.69
#FFFFFF	9.69	1.00	21.00	1.00
#000000	2.17	21.00	1.00	21.00
##FFFFFF	9.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E7F

Deuteranopia (green-blind)

#2D487A

Tritanopia (blue-blind)

#752D4A

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731a7c;
/* rgb */ color: rgb(115, 26, 124);
/* oklch */ color: oklch(41.0% 0.167 323.9);

Tailwind

colors: {
  custom: {
    50: '#9f62a2',
    500: '#731a7c',
    950: '#000000',
  },
}

SCSS

$custom: #731a7c;
$custom-light: #9f62a2;
$custom-dark: #000000;

JSON

{
  "hex": "#731a7c",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 124
  },
  "hsl": {
    "h": 294.49,
    "s": 65.333,
    "l": 29.412
  },
  "oklch": {
    "l": 0.41007,
    "c": 0.16744,
    "h": 323.9
  },
  "luminance": 0.05839
}

Semantic roles & 50–950 ramp

primary

#731A7C

secondary

#4CB042

accent

#E8404F

background

#FAF6FA

surface

#F4EBF3

border

#CEC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731A7C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →