#731A7B#731A7B

#731A7B is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.167 H 324.3°. Best body text is #FFFFFF at 9.71:1 contrast (WCAG AA passes).

Color values

HEX	#731A7B
RGB	rgb(115, 26, 123)
HSL	hsl(295, 65%, 29%)
HSV	hsv(295, 79%, 48%)
CMYK	cmyk(6.5%, 78.9%, 0%, 51.8%)
CIE-LAB	lab(28.94, 50.07, -34.82)
CIE-LCH	lch(28.94, 60.98, 325.18°)
OKLab	oklab(40.94% 0.1354 -0.0971)
OKLCH	oklch(40.94% 0.167 324.3)
XYZ	xyz(11.0145, 5.8144, 19.2772)
Luminance	0.0581 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A7B #227B1A

analogous

#431A7B #731A7B #7B1A53

triadic

#731A7B #7B731A #1A7B73

tetradic

#731A7B #7B431A #227B1A #1A537B

square

#731A7B #7B431A #227B1A #1A537B

split-complementary

#731A7B #537B1A #1A7B43

monochromatic

#180519 #440F48 #731A7B #A225AE #C93AD5

Accessibility & contrast

On white

9.71

#731A7B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#731A7B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A7B

9.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A7B	#FFFFFF	#000000	##FFFFFF
##731A7B	1.00	9.71	2.16	9.71
#FFFFFF	9.71	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7E

Deuteranopia (green-blind)

#2D4879

Tritanopia (blue-blind)

#752C4A

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731a7b;
/* rgb */ color: rgb(115, 26, 123);
/* oklch */ color: oklch(40.9% 0.167 324.3);

Tailwind

colors: {
  custom: {
    50: '#9f62a2',
    500: '#731a7b',
    950: '#000000',
  },
}

SCSS

$custom: #731a7b;
$custom-light: #9f62a2;
$custom-dark: #000000;

JSON

{
  "hex": "#731a7b",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 123
  },
  "hsl": {
    "h": 295.052,
    "s": 65.101,
    "l": 29.216
  },
  "oklch": {
    "l": 0.4094,
    "c": 0.1666,
    "h": 324.3
  },
  "luminance": 0.05814
}

Semantic roles & 50–950 ramp

primary

#731A7B

secondary

#4BAF42

accent

#E8404E

background

#FAF6FA

surface

#F4EBF3

border

#CEC6CD

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731A7B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →