#731A7A#731A7A

#731A7A is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.9% C 0.166 H 324.8°. Best body text is #FFFFFF at 9.73:1 contrast (WCAG AA passes).

Color values

HEX	#731A7A
RGB	rgb(115, 26, 122)
HSL	hsl(296, 65%, 29%)
HSV	hsv(296, 79%, 48%)
CMYK	cmyk(5.7%, 78.7%, 0%, 52.2%)
CIE-LAB	lab(28.88, 49.88, -34.29)
CIE-LCH	lch(28.88, 60.53, 325.49°)
OKLab	oklab(40.87% 0.1354 -0.0956)
OKLCH	oklch(40.87% 0.166 324.8)
XYZ	xyz(10.9522, 5.7895, 18.9492)
Luminance	0.0579 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A7A #217A1A

analogous

#431A7A #731A7A #7A1A51

triadic

#731A7A #7A731A #1A7A73

tetradic

#731A7A #7A431A #217A1A #1A517A

square

#731A7A #7A431A #217A1A #1A517A

split-complementary

#731A7A #517A1A #1A7A43

monochromatic

#180519 #430F48 #731A7A #A325AC #CA39D5

Accessibility & contrast

On white

9.73

#731A7A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#731A7A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A7A

9.73:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A7A	#FFFFFF	#000000	##FFFFFF
##731A7A	1.00	9.73	2.16	9.73
#FFFFFF	9.73	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.73	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7D

Deuteranopia (green-blind)

#2E4878

Tritanopia (blue-blind)

#762C49

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731a7a;
/* rgb */ color: rgb(115, 26, 122);
/* oklch */ color: oklch(40.9% 0.166 324.8);

Tailwind

colors: {
  custom: {
    50: '#9f62a1',
    500: '#731a7a',
    950: '#000000',
  },
}

SCSS

$custom: #731a7a;
$custom-light: #9f62a1;
$custom-dark: #000000;

JSON

{
  "hex": "#731a7a",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 122
  },
  "hsl": {
    "h": 295.625,
    "s": 64.865,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40874,
    "c": 0.16575,
    "h": 324.8
  },
  "luminance": 0.05789
}

Semantic roles & 50–950 ramp

primary

#731A7A

secondary

#49AE41

accent

#E8404C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #731A7A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →