#731A79#731A79

#731A79 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.8% C 0.165 H 325.2°. Best body text is #FFFFFF at 9.75:1 contrast (WCAG AA passes).

Color values

HEX	#731A79
RGB	rgb(115, 26, 121)
HSL	hsl(296, 65%, 29%)
HSV	hsv(296, 79%, 47%)
CMYK	cmyk(5%, 78.5%, 0%, 52.5%)
CIE-LAB	lab(28.81, 49.70, -33.76)
CIE-LCH	lch(28.81, 60.08, 325.81°)
OKLab	oklab(40.81% 0.1355 -0.094)
OKLCH	oklch(40.81% 0.165 325.2)
XYZ	xyz(10.8906, 5.7648, 18.6246)
Luminance	0.0576 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A79 #20791A

analogous

#441A79 #731A79 #791A50

triadic

#731A79 #79731A #1A7973

tetradic

#731A79 #79441A #20791A #1A5079

square

#731A79 #79441A #20791A #1A5079

split-complementary

#731A79 #50791A #1A7944

monochromatic

#180519 #430F47 #731A79 #A325AB #CB39D4

Accessibility & contrast

On white

9.75

#731A79 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#731A79 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A79

9.75:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A79	#FFFFFF	#000000	##FFFFFF
##731A79	1.00	9.75	2.15	9.75
#FFFFFF	9.75	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.75	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7C

Deuteranopia (green-blind)

#2F4877

Tritanopia (blue-blind)

#762B49

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731a79;
/* rgb */ color: rgb(115, 26, 121);
/* oklch */ color: oklch(40.8% 0.165 325.2);

Tailwind

colors: {
  custom: {
    50: '#9f62a0',
    500: '#731a79',
    950: '#000000',
  },
}

SCSS

$custom: #731a79;
$custom-light: #9f62a0;
$custom-dark: #000000;

JSON

{
  "hex": "#731a79",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 121
  },
  "hsl": {
    "h": 296.211,
    "s": 64.626,
    "l": 28.824
  },
  "oklch": {
    "l": 0.40808,
    "c": 0.16491,
    "h": 325.2
  },
  "luminance": 0.05764
}

Semantic roles & 50–950 ramp

primary

#731A79

secondary

#48AD41

accent

#E8404B

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060F

muted

#7F7A7E

Preview Lab

Preview with #731A79

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →