#731A78#731A78

#731A78 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.164 H 325.7°. Best body text is #FFFFFF at 9.78:1 contrast (WCAG AA passes).

Color values

HEX	#731A78
RGB	rgb(115, 26, 120)
HSL	hsl(297, 64%, 29%)
HSV	hsv(297, 78%, 47%)
CMYK	cmyk(4.2%, 78.3%, 0%, 52.9%)
CIE-LAB	lab(28.75, 49.52, -33.23)
CIE-LCH	lch(28.75, 59.63, 326.14°)
OKLab	oklab(40.74% 0.1355 -0.0925)
OKLCH	oklch(40.74% 0.164 325.7)
XYZ	xyz(10.8296, 5.7404, 18.3033)
Luminance	0.0574 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A78 #1F781A

analogous

#441A78 #731A78 #781A4E

triadic

#731A78 #78731A #1A7873

tetradic

#731A78 #78441A #1F781A #1A4E78

square

#731A78 #78441A #1F781A #1A4E78

split-complementary

#731A78 #4E781A #1A7844

monochromatic

#180519 #430F46 #731A78 #A325AA #CC38D4

Accessibility & contrast

On white

9.78

#731A78 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#731A78 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A78

9.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A78	#FFFFFF	#000000	##FFFFFF
##731A78	1.00	9.78	2.15	9.78
#FFFFFF	9.78	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D7B

Deuteranopia (green-blind)

#304776

Tritanopia (blue-blind)

#762B48

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731a78;
/* rgb */ color: rgb(115, 26, 120);
/* oklch */ color: oklch(40.7% 0.164 325.7);

Tailwind

colors: {
  custom: {
    50: '#9f629f',
    500: '#731a78',
    950: '#000000',
  },
}

SCSS

$custom: #731a78;
$custom-light: #9f629f;
$custom-dark: #000000;

JSON

{
  "hex": "#731a78",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 120
  },
  "hsl": {
    "h": 296.809,
    "s": 64.384,
    "l": 28.627
  },
  "oklch": {
    "l": 0.40742,
    "c": 0.16407,
    "h": 325.7
  },
  "luminance": 0.0574
}

Semantic roles & 50–950 ramp

primary

#731A78

secondary

#47AC41

accent

#E74049

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731A78

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →