#731A77#731A77

#731A77 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.7% C 0.163 H 326.2°. Best body text is #FFFFFF at 9.80:1 contrast (WCAG AA passes).

Color values

HEX	#731A77
RGB	rgb(115, 26, 119)
HSL	hsl(297, 64%, 28%)
HSV	hsv(297, 78%, 47%)
CMYK	cmyk(3.4%, 78.2%, 0%, 53.3%)
CIE-LAB	lab(28.69, 49.34, -32.69)
CIE-LCH	lch(28.69, 59.19, 326.47°)
OKLab	oklab(40.68% 0.1356 -0.0909)
OKLCH	oklch(40.68% 0.163 326.2)
XYZ	xyz(10.7692, 5.7163, 17.9853)
Luminance	0.0572 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A77 #1E771A

analogous

#441A77 #731A77 #771A4C

triadic

#731A77 #77731A #1A7773

tetradic

#731A77 #77441A #1E771A #1A4C77

square

#731A77 #77441A #1E771A #1A4C77

split-complementary

#731A77 #4C771A #1A7744

monochromatic

#180519 #420F45 #731A77 #A425A9 #CD38D3

Accessibility & contrast

On white

9.80

#731A77 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#731A77 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A77

9.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A77	#FFFFFF	#000000	##FFFFFF
##731A77	1.00	9.80	2.14	9.80
#FFFFFF	9.80	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D79

Deuteranopia (green-blind)

#304775

Tritanopia (blue-blind)

#762A48

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731a77;
/* rgb */ color: rgb(115, 26, 119);
/* oklch */ color: oklch(40.7% 0.163 326.2);

Tailwind

colors: {
  custom: {
    50: '#9f629f',
    500: '#731a77',
    950: '#000000',
  },
}

SCSS

$custom: #731a77;
$custom-light: #9f629f;
$custom-dark: #000000;

JSON

{
  "hex": "#731a77",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 119
  },
  "hsl": {
    "h": 297.419,
    "s": 64.138,
    "l": 28.431
  },
  "oklch": {
    "l": 0.40678,
    "c": 0.16324,
    "h": 326.2
  },
  "luminance": 0.05716
}

Semantic roles & 50–950 ramp

primary

#731A77

secondary

#46AC41

accent

#E74148

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731A77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →