#731A76#731A76

#731A76 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.6% C 0.162 H 326.6°. Best body text is #FFFFFF at 9.82:1 contrast (WCAG AA passes).

Color values

HEX	#731A76
RGB	rgb(115, 26, 118)
HSL	hsl(298, 64%, 28%)
HSV	hsv(298, 78%, 46%)
CMYK	cmyk(2.5%, 78%, 0%, 53.7%)
CIE-LAB	lab(28.62, 49.16, -32.16)
CIE-LCH	lch(28.62, 58.74, 326.81°)
OKLab	oklab(40.61% 0.1356 -0.0893)
OKLCH	oklch(40.61% 0.162 326.6)
XYZ	xyz(10.7095, 5.6924, 17.6707)
Luminance	0.0569 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A76 #1D761A

analogous

#451A76 #731A76 #761A4B

triadic

#731A76 #76731A #1A7673

tetradic

#731A76 #76451A #1D761A #1A4B76

square

#731A76 #76451A #1D761A #1A4B76

split-complementary

#731A76 #4B761A #1A7645

monochromatic

#180619 #420F44 #731A76 #A425A8 #CE37D3

Accessibility & contrast

On white

9.82

#731A76 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.14

#731A76 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A76

9.82:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A76	#FFFFFF	#000000	##FFFFFF
##731A76	1.00	9.82	2.14	9.82
#FFFFFF	9.82	1.00	21.00	1.00
#000000	2.14	21.00	1.00	21.00
##FFFFFF	9.82	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C78

Deuteranopia (green-blind)

#314774

Tritanopia (blue-blind)

#762A47

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731a76;
/* rgb */ color: rgb(115, 26, 118);
/* oklch */ color: oklch(40.6% 0.162 326.6);

Tailwind

colors: {
  custom: {
    50: '#9f629e',
    500: '#731a76',
    950: '#000000',
  },
}

SCSS

$custom: #731a76;
$custom-light: #9f629e;
$custom-dark: #000000;

JSON

{
  "hex": "#731a76",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 118
  },
  "hsl": {
    "h": 298.043,
    "s": 63.889,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40613,
    "c": 0.16241,
    "h": 326.6
  },
  "luminance": 0.05692
}

Semantic roles & 50–950 ramp

primary

#731A76

secondary

#45AB41

accent

#E74146

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731A76

Body copy rendered with the generated semantic roles for this colour.

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