#731A75#731A75

#731A75 is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.5% C 0.162 H 327.1°. Best body text is #FFFFFF at 9.84:1 contrast (WCAG AA passes).

Color values

HEX	#731A75
RGB	rgb(115, 26, 117)
HSL	hsl(299, 64%, 28%)
HSV	hsv(299, 78%, 46%)
CMYK	cmyk(1.7%, 77.8%, 0%, 54.1%)
CIE-LAB	lab(28.56, 48.98, -31.62)
CIE-LCH	lch(28.56, 58.30, 327.16°)
OKLab	oklab(40.55% 0.1357 -0.0878)
OKLCH	oklch(40.55% 0.162 327.1)
XYZ	xyz(10.6503, 5.6687, 17.3594)
Luminance	0.0567 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A75 #1C751A

analogous

#451A75 #731A75 #751A49

triadic

#731A75 #75731A #1A7573

tetradic

#731A75 #75451A #1C751A #1A4975

square

#731A75 #75451A #1C751A #1A4975

split-complementary

#731A75 #49751A #1A7545

monochromatic

#190619 #420F43 #731A75 #A425A7 #CF37D3

Accessibility & contrast

On white

9.84

#731A75 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#731A75 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A75

9.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A75	#FFFFFF	#000000	##FFFFFF
##731A75	1.00	9.84	2.13	9.84
#FFFFFF	9.84	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#023C77

Deuteranopia (green-blind)

#324773

Tritanopia (blue-blind)

#762946

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731a75;
/* rgb */ color: rgb(115, 26, 117);
/* oklch */ color: oklch(40.5% 0.162 327.1);

Tailwind

colors: {
  custom: {
    50: '#9f629d',
    500: '#731a75',
    950: '#000000',
  },
}

SCSS

$custom: #731a75;
$custom-light: #9f629d;
$custom-dark: #000000;

JSON

{
  "hex": "#731a75",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 117
  },
  "hsl": {
    "h": 298.681,
    "s": 63.636,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40549,
    "c": 0.16158,
    "h": 327.1
  },
  "luminance": 0.05668
}

Semantic roles & 50–950 ramp

primary

#731A75

secondary

#43AA41

accent

#E74145

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731A75

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →