#731A74#731A74

#731A74 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.5% C 0.161 H 327.6°. Best body text is #FFFFFF at 9.86:1 contrast (WCAG AA passes).

Color values

HEX	#731A74
RGB	rgb(115, 26, 116)
HSL	hsl(299, 63%, 28%)
HSV	hsv(299, 78%, 45%)
CMYK	cmyk(0.9%, 77.6%, 0%, 54.5%)
CIE-LAB	lab(28.50, 48.80, -31.08)
CIE-LCH	lch(28.50, 57.86, 327.51°)
OKLab	oklab(40.49% 0.1357 -0.0862)
OKLCH	oklch(40.49% 0.161 327.6)
XYZ	xyz(10.5919, 5.6453, 17.0514)
Luminance	0.0565 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A74 #1B741A

analogous

#461A74 #731A74 #741A48

triadic

#731A74 #74731A #1A7473

tetradic

#731A74 #74461A #1B741A #1A4874

square

#731A74 #74461A #1B741A #1A4874

split-complementary

#731A74 #48741A #1A7446

monochromatic

#190619 #410F42 #731A74 #A525A6 #D036D2

Accessibility & contrast

On white

9.86

#731A74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#731A74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A74

9.86:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A74	#FFFFFF	#000000	##FFFFFF
##731A74	1.00	9.86	2.13	9.86
#FFFFFF	9.86	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.86	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#043C76

Deuteranopia (green-blind)

#324772

Tritanopia (blue-blind)

#772946

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731a74;
/* rgb */ color: rgb(115, 26, 116);
/* oklch */ color: oklch(40.5% 0.161 327.6);

Tailwind

colors: {
  custom: {
    50: '#9f629c',
    500: '#731a74',
    950: '#000000',
  },
}

SCSS

$custom: #731a74;
$custom-light: #9f629c;
$custom-dark: #000000;

JSON

{
  "hex": "#731a74",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 116
  },
  "hsl": {
    "h": 299.333,
    "s": 63.38,
    "l": 27.843
  },
  "oklch": {
    "l": 0.40485,
    "c": 0.16076,
    "h": 327.6
  },
  "luminance": 0.05645
}

Semantic roles & 50–950 ramp

primary

#731A74

secondary

#42A941

accent

#E64143

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #731A74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →