#731A72#731A72

#731A72 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.159 H 328.5°. Best body text is #FFFFFF at 9.91:1 contrast (WCAG AA passes).

Color values

HEX	#731A72
RGB	rgb(115, 26, 114)
HSL	hsl(301, 63%, 28%)
HSV	hsv(301, 77%, 45%)
CMYK	cmyk(0%, 77.4%, 0.9%, 54.9%)
CIE-LAB	lab(28.38, 48.45, -30.00)
CIE-LCH	lch(28.38, 56.98, 328.24°)
OKLab	oklab(40.36% 0.1357 -0.0831)
OKLCH	oklch(40.36% 0.159 328.5)
XYZ	xyz(10.4768, 5.5993, 16.4453)
Luminance	0.0560 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A72 #1A731B

analogous

#471A73 #731A72 #731A46

triadic

#731A72 #72731A #1A7273

tetradic

#731A72 #73471A #1A731B #1A4673

square

#731A72 #73471A #1A731B #1A4673

split-complementary

#731A72 #46731A #1A7347

monochromatic

#190619 #410F41 #731A72 #A525A3 #D236D0

Accessibility & contrast

On white

9.91

#731A72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731A72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A72

9.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A72	#FFFFFF	#000000	##FFFFFF
##731A72	1.00	9.91	2.12	9.91
#FFFFFF	9.91	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#083B74

Deuteranopia (green-blind)

#334770

Tritanopia (blue-blind)

#772845

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731a72;
/* rgb */ color: rgb(115, 26, 114);
/* oklch */ color: oklch(40.4% 0.159 328.5);

Tailwind

colors: {
  custom: {
    50: '#9e619b',
    500: '#731a72',
    950: '#000000',
  },
}

SCSS

$custom: #731a72;
$custom-light: #9e619b;
$custom-dark: #000000;

JSON

{
  "hex": "#731a72",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 114
  },
  "hsl": {
    "h": 300.674,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.4036,
    "c": 0.15912,
    "h": 328.5
  },
  "luminance": 0.05599
}

Semantic roles & 50–950 ramp

primary

#731A72

secondary

#41A842

accent

#E64342

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731A72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →