#731A71#731A71

#731A71 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.3% C 0.158 H 329.0°. Best body text is #FFFFFF at 9.93:1 contrast (WCAG AA passes).

Color values

HEX	#731A71
RGB	rgb(115, 26, 113)
HSL	hsl(301, 63%, 28%)
HSV	hsv(301, 77%, 45%)
CMYK	cmyk(0%, 77.4%, 1.7%, 54.9%)
CIE-LAB	lab(28.32, 48.28, -29.45)
CIE-LCH	lch(28.32, 56.55, 328.61°)
OKLab	oklab(40.3% 0.1357 -0.0815)
OKLCH	oklch(40.3% 0.158 329)
XYZ	xyz(10.4202, 5.5767, 16.1472)
Luminance	0.0558 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731A71 #1A731C

analogous

#481A73 #731A71 #731A45

triadic

#731A71 #71731A #1A7173

tetradic

#731A71 #73481A #1A731C #1A4573

square

#731A71 #73481A #1A731C #1A4573

split-complementary

#731A71 #45731A #1A7348

monochromatic

#190619 #410F40 #731A71 #A525A2 #D236CE

Accessibility & contrast

On white

9.93

#731A71 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731A71 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731A71

9.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731A71	#FFFFFF	#000000	##FFFFFF
##731A71	1.00	9.93	2.12	9.93
#FFFFFF	9.93	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A3B73

Deuteranopia (green-blind)

#34476F

Tritanopia (blue-blind)

#772744

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731a71;
/* rgb */ color: rgb(115, 26, 113);
/* oklch */ color: oklch(40.3% 0.158 329.0);

Tailwind

colors: {
  custom: {
    50: '#9e619a',
    500: '#731a71',
    950: '#000000',
  },
}

SCSS

$custom: #731a71;
$custom-light: #9e619a;
$custom-dark: #000000;

JSON

{
  "hex": "#731a71",
  "rgb": {
    "r": 115,
    "g": 26,
    "b": 113
  },
  "hsl": {
    "h": 301.348,
    "s": 63.121,
    "l": 27.647
  },
  "oklch": {
    "l": 0.40298,
    "c": 0.1583,
    "h": 329
  },
  "luminance": 0.05576
}

Semantic roles & 50–950 ramp

primary

#731A71

secondary

#41A843

accent

#E64542

background

#FAF6F9

surface

#F3EBF2

border

#CDC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731A71

Body copy rendered with the generated semantic roles for this colour.

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